商业报道:谷歌新浏览器Chrome登场(在线收听

Google enters the browser war 谷歌浏览器Chrome问世

Search giant joins crowded field in hopes of increasing advertising revenue. But will users switch?

Sam here in Francisco, well a lot of us are wondering yet again, what is Google thinking. The company just launched another product that at least on the surface it doesn't seem to have a whole lot to do with its core business, search and online ads. So what it is, it’s a web browser; it's called Chrome. This is going to compete with other existing web browsers like Microsoft, Internet Explore, Apple Safari, and Firefox. So why is the company that makes the majority of its revenues from online ads, launching its own branded web browser? Well, the thinking here is that if Google can provide a better, faster, easier Internet experience, then more people are going to spend more time online. And that in turn drives more ads for Google and more revenues. So Google could have a top seller here though, because Internet Explore unlike Google's Chrome is, is available as, as a preloaded browser on many, many computers. And for users to actually use / Chrome, they’re, they are going to have to go out, be proactive and download Chrome from Google. Um, is it available for free, it’s going to be available in about a hundred countries. So it's going to had, have a very wide availability, but for users’ tasks, they are not only find out about Chrome, but then go out and download it is a whole different challenge. Microsoft’s Internet Explore has about 72% of the market share right now and Microsoft actually just recently launched an updated version of Internet Explore ads. The closest runner-up which is Firefox has about 20% of the market share. So is there room for yet another web browser here. Well, yeah, I think consumers can always use a faster, more reliable browser, but whether Chrome is going to be that browser remains to be seen.

  原文地址:http://www.tingroom.com/lesson/sybd/520791.html