The process could be intimidating, but Jobs had an eye for talent. 招聘的过程是严苛的，但是乔布斯能够慧眼识人。 When they were looking for people to design the graphical interface for Apple's new operating system, 当他们想找人...
This approach also applied to key hires. 这一政策也应用到了重要职位的招聘上。 He would have candidates meet the top leaders -- Cook, Tevanian, Schiller, Rubinstein, Ive 他会安排候选人直接面见公司的主要负责人--库克...
Despite his autocratic nature -- he never worshipped at the altar of consensus 虽然乔布斯天性独裁专制，从不寄望于共识， Jobs worked hard to foster a culture of collaboration at Apple. 但他却着力在公司内部营造出一种合...
Mock Turtlenecks and Teamwork 高领衫和团队合作 On a trip to Japan in the early 1980s, 20世纪80年代初，在日本拜访时， Jobs asked Sony's chairman, Akio Morita, why everyone in his company's factories wore uniforms. 乔布斯曾问过...
At a meeting early in his tenure, Cook was told of a problem with one of Apple's Chinese suppliers. 在任职初期的一次会议上，库克听说苹果公司的某一家中国供应商出了问题。 This is really bad, he said. Someone should be...
After three months of working under Jobs, Apple's head of operations decided he could not bear the pressure, and he quit. 在和乔布斯工作了3个月之后，苹果公司的运营主管因为不堪压力而辞职。 For almost a year Jobs ran ope...
Jobs's successes came at a cost, since velvety diplomacy was still not part of his repertoire. 乔布斯的成功来之不易，因为怀柔政策仍然不在他的原则之内。 When he decided that a division of Airborne Express wasn't delivering...
Tim Cook 蒂姆库克 When Steve Jobs returned to Apple and produced the Think Different ads and the iMac in his first year, 在重返苹果公司之后的第一年，史蒂夫乔布斯推出了非同凡想广告和iMac， it confirmed what most peop...
If you go to slots, you will always be behind on the technology, Rubinstein argued. 如果你要做吸入式光驱，那你就会永远在技术上落后一步。鲁宾斯坦坚持道。 I don't care, that's what I want, Jobs snapped back. 我不在乎...
Ive soon came up with four new juicy-looking colors, in addition to bondi blue, for the iMacs. 除邦迪蓝之外，艾弗很快就为iMac设计出了4款看起来非常诱人的新颜色。 Offering the same computer in five colors would of course c...
