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  • 乔布斯传 第427期:产品线评估(5)

    The most visible decision he made was to kill, once and for all, the Newton, 乔布斯作的最高调的决定,就是彻底地扼杀牛顿项目, the personal digital assistant with the almost-good handwriting-recognition system. 就是那个带有...

  • 乔布斯传 第426期:产品线评估(4)

    The result was that the Apple engineers and managers suddenly became sharply focused on just four areas. 结果,苹果的工程师和管理人员突然高度集中在四个领域。 For the professional desktop quadrant, they would work on making t...

  • 乔布斯传 第425期:产品线评估(3)

    After a few weeks Jobs finally had enough. 几个星期过去了,乔布斯终于受够了。 Stop! he shouted at one big product strategy session. This is crazy. 停!他在一次大型产品战略会议上喊道,这真是疯了。 He grabbed a...

  • 乔布斯传 第424期:产品线评估(2)

    The product review revealed how unfocused Apple had become. 产品评估显示出苹果的产品线十分不集中。 The company was churning out multiple versions of each product because of bureaucratic momentum and to satisfy the whims of retailer...

  • 乔布斯传 第422期:消灭兼容机(4)

    When a new version of the Mac operating system shipped in July 1997, weeks after he had helped oust Amelio, 1997年7月,就在他协助解聘阿梅里奥几个星期后,新版的Mac操作系统发布, Jobs did not allow the clone makers to upgr...

  • 乔布斯传 第421期:消灭兼容机(3)

    Apple resisted licensing out the Macintosh operating system until 1994, 苹果一直拒绝把麦金塔的操作系统授权出去,直到1994年, when CEO Michael Spindler allowed two small companies, Power Computing and Radius, to make Macintosh...

  • 乔布斯传 第420期:消灭兼容机(2)

    Bill Gates, who was building a fortune by licensing Microsoft's operating system, 比尔盖茨通过授权微软的操作系统正在建立起巨大的财富, had urged Apple to do the same in 1985, just as Jobs was being eased out. 1985年,就在乔...

  • 乔布斯传 第419期:消灭兼容机(1)

    Killing the Clones 消灭兼容机 One of the great debates about Apple was whether it should have licensed its operating system more aggressively 关于苹果的激烈争论之一,就是它是否应该更积极地把操作系统 to other computer...

  • 乔布斯传 第418期:iCEO(4)

    When Michael Dell was asked at a computer trade show in October 1997 在1997年10月的一次计算机展销会上,迈克尔戴尔被问到 what he would do if he were Steve Jobs and taking over Apple, 如果他是史蒂夫乔布斯并接管了苹果...

  • 乔布斯传 第349期:苹果坠落(2)

    Windows 95, which was released in 1995, became the most successful operating system ever, and Macintosh sales began to collapse. 1995年8月发布的Windows 95成为有史以来最成功的操作系统,而麦金塔的销售量开始暴跌。 Micros...

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