After he was forced out, the process at Apple reverted to being engineer-driven. 在乔布斯被迫退出之后，这一过程又变成了以工程师为主导。 Before Steve came back, engineers would say 'Here are the guts' -- processor, hard driv...
The connection between the design of a product, its essence, and its manufacturing 产品设计、产品本质和产品制造这三者之间的联系， was illustrated for Jobs and Ive when they were traveling in France and went into a kitchen suppl...
That was the fundamental principle Jobs and Ive shared. 这就是乔布斯和艾弗所一致认同的基本原则。 Design was not just about what a product looked like on the surface. 设计不仅是关于产品的外观。 It had to reflect the pr...
In Ive, Jobs met his soul mate in the quest for true rather than surface simplicity. 在艾弗这里，乔布斯终于找到了灵魂伴侣。他要的是真正意义上的简洁，而不是表面功夫。 Sitting in his design studio, Ive described...
Like most designers, Ive enjoyed analyzing the philosophy and the step-by-step thinking that went into a particular design. 和大多数设计师一样，艾弗喜欢分析某个特定设计背后的理念以及如何一步步地构思出这个设计。...
Ive reported, at least initially, to Jon Rubinstein, whom Jobs had brought in to head the hardware division, 最初，艾弗是向乔恩鲁宾斯坦汇报的，鲁宾斯坦是乔布斯指派的硬件部门主管， but he developed a direct and unusu...
After graduation Ive helped to build a design firm in London, Tangerine, which got a consulting contract with Apple. 毕业之后，艾弗和人合伙在伦敦成立了一家名为蜜橘的设计公司，并和苹果公司签订了咨询合同。 In...
Ive enrolled in Newcastle Polytechnic and spent his spare time and summers working at a design consultancy. 艾弗进入了纽卡斯尔理工学院学习，并利用业余时间和暑假在一家设计顾问公司工作。 One of his creations was a...
Jony Ive 乔尼艾弗 When Jobs gathered his top management for a pep talk just after he became iCEO in September 1997, 1997年9月，乔布斯重返苹果公司出任iCEO，他将高管层召集在一起进行动员讲话。 sitting in the audience...
This ability to focus saved Apple. 这种专注的能力拯救了苹果。 In his first year back, Jobs laid off more than three thousand people, which salvaged the company's balance sheet. 在他回归的第一年，乔布斯裁掉了3000多人，扭转...
