[00:08.39]Reading [00:09.43]PLANNING AN ADVER TISING CAMPAIGN [00:13.17]The planning of an advertising campaign usually begins long before the product is introduced to customers. [00:21.63]Advertisement professionals meet with representatives of the...
[00:07.16]READING [00:08.02]ADVERTISING [00:09.27]Ads are found almost everywhere-they are broadcast on TV and over the radio [00:13.40]posted on the Internet and printed in newspapers and on posters in our cities. [00:16.95]Advertising is a highly d...
[00:09.40]Reading [00:10.55]STUDYING PLANTS IN THE WILD [00:12.25]The study of natural history is not something to be left to biologists. [00:17.99]In fact, their capacity in terms of the time they can spend away from their offices is very limited. [...
[00:06.35]READING [00:07.58]THE BIRTH OF A SCIENCE [00:10.19]Before the eighteenth century, botany was merely a branch of medicine. [00:13.90]Unit then, mostly doctors and surgeons studied herbs. [00:17.97]Attempts had been made by others to classify...
[00:10.68]THE DISCOVERY OF AUSTRALIA [00:14.99]Australia was discovered about 53,000 years ago. [00:20.95]It is possible that the fist people crossed into Australia from Asia on a great land bridge when the water level of the oceans was lower. [00:31...
[00:08.10]READING [00:08.99]THE PORTRAIT OF A NATION [00:10.61]Modern Australia is made up of six states and two territories: Western Australia, South Australia, South Australia, Queensland, New South Wales, Victoria, Tasmania, Australian Capital Ter...
[00:07.78]Reading [00:09.14]THE UNKNOWN SOUTHERN LAND [00:12.75]The unknown southern landwas in imaginary continent, [00:17.11]appearing on European maps from the fifteenth to the eighteenth century. [00:22.13]It was first put there by a Greek map ma...
[00:02.93]READING [00:04.18]REACHING OUT ACROSS THE OCEAN [00:06.09]Trade and curiosity have often formed the foundation for mankinds greatest endeavor. [00:10.32]To people of early civilizations, the world map was a great puzzle. [00:13.79]Marco Pol...
[00:09.09]Reading [00:10.74]COLLECTING STAMPS AND COINS [00:14.18]Staring a stamp collection is easy and not very expensive. [00:19.44]Before you start, you need to decide what kind of stamps you want to collect. [00:25.60]Most people collect stamps...
[00:27.14]READING [00:28.45]THE GUINNESS BOOK OF WORLD RECORDS [00:30.72]In 1951, the then director of the Guinness Brewery, Sir Hugh Beaver, wanted to settle an argument about the fastest bird in Europe. [00:37.09]After talking to his friends, he co...
