I... you know, when you get really good people, they know they are really good, 要知道与优秀、自信的人合作 and you don't have to baby people's ego so much, 不用太在乎他们的自尊 and what really matters is the work, that everybod...
and they don't want to work with being C players, so they become self-policing, they only want to hire more A players. 他们会不愿再与平庸者合作,只招聘一样优秀的人 So you built up these pockets of A players and itpropagates, 所以...
So it's hard to explain, and it's certainly not the result of one person. 这很难解释,但显然这并不是某个人的成就 I mean people like symbols, so I am the symbol of certain things. 人们喜欢偶象,大家只关注我 But it's rea...
So we had a lot of great ideas when we started, but what I always felt that a team of people doing something that's really believing is like ... 无论开始时有多少绝妙的主意,我一直觉得团队的合作就像是 When I was a young kid,...
You know... one of the things that really hurt Apple was after I left, 我离开苹果以后,发生了一件几乎毁掉苹果的事 John Sculley got a very serious disease, and that disease, John Sculley有个严重的毛病 I have seen other peop...
No one else thought so, but it turned out we were right. 其他人并不这样想,但事实证明我们做的没错 And as we evolved the Mac, it became very clear that, this was also a way of re-inventing Apple. 在研发Mac的过程中,我越发觉...
So we had a little bit of that problem at apple. 苹果也有这方面的问题 And that problem eventually resulted in the Lisa, which had its moment of brilliance, 这些问题最终导致Lisa电脑失败 in a way it was very far ahead at its timeb...
I finally got fed up and just went outside and found David Kelly design, 把我搞烦了,我找到David Kelly设计公司 I asked him to design me a mouse in 90 days and we had a mouse that we can build for 15 bucks and that was phenomenally reliab...
Sure. You mentioned IBM, when IBM entered the market, was that a daunting thing for you at apple? 的确如此。你提到IBM,IBM进入PC市场是不是对苹果构成了威胁? Oh sure. I mean here was apple, you know a 1 billion dollar company,...
When you have a monopolies market share, the company is not any more successful. 这些已经垄断市场的公司很难靠新产品提高业绩 So the people who can make the company more successful are sales and marketing people. 要想提高业绩还...