Scripts: We were invited to open up a store there. We did very well. And then all of a sudden it was reported by a local blogger that perhaps we were being disrespectful of the history and culture of China. And I think for us as soon as that occured...
Host: welcome back, now hold the Grande Cappuccino, the coffee chain Starbucks has been forced to close its branch in Beijing's Forbidden City. The company said the decision to close had been congenial, but since the caf opened 7 years ago, it's bec...
In the sprawling grounds of China's Forbidden City, once home to the imperial palace of the Ming and Qing Dynasties, one small shop is in the midst of a brewing controversy----Starbucks, that poster child for American mass marketing and a growing num...
It's 3 friends with gourmet taste on a search for the perfect cup of coffee that help jump-start the whole specialty coffee revolution in the US. In 1971 after trying the coffee in cafs from Berkeley to Vancouver, Jerry Baldwin and his partners opene...
China's Forbidden City may become forbidden for the Starbucks chain of coffee shops. Chinese nationalists have protested the Starbucks outlet in the Imperial Palace since it opened in 2000, and an online campaign begun by a television host has led t...
Well, can Starbucks continue to heat this kind of home-runs? Joining me now / the man who created it, its founder, its chairman, its, I guess big one -Howard Schultz . Hi, Neil ,how are you doing ? I...
A new fast food war underway and it's not a burger battle this time, and it's not a matter of fried or flame broil. Rebecca Jarvis, Following The Money tonight in a brouhaha between McDonald's and Sta...
Converting The Masses:Starbucks In China It sounds like Mission Impossible：Sell coffee to China’s tea drinkers．Starbucks’so lution is to select high－profile locations on the busiest streets，...
Converting The Masses:Starbucks In China It sounds like Mission Impossible：Sell coffee to Chinas tea drinkers．Starbuckssolution is to select high－profile locations on the busiest streets, where stores are sure to se duce the see－and－be－se...
第二日：星巴克耍酷纪实 周笨驰上次和English美眉第一次用英语交谈后，感到程咬金的“小板斧”真是立竿见影、威力无穷，于是就自己从英语书上抄了很...
