Facebook推出更多移动应用程序

AS IT IS 2015-11-09 Facebook Launches More Mobile App Facebook推出更多移动应用程序

Facebook is launching a news mobile app called Notify with subscription¹ content from media partners like the Washington Post and Vogue².

The Notify app lets users subscribe³ to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience.

Facebook’s “renewed push into mobile news reflects a big, global shift in media consumption patterns,” said the Financial Times.

Facebook’s profit and revenue growth reflected this shift in media. The world’s largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising⁴.

Facebook, with 500 million users, has doubled its daily page views to 8 billion since April. The company also owns Instagram, a mobile photo and video-sharing app with 400 million users. Analysts⁶ were optimistic about Instagram’s future growth.

Research firm eMarketer predicted global mobile advertising revenues for Instagram will reach $2.8 billion by 2017, up from $595 million this year. This represents over 10 percent of Facebook’s global advertising revenues.

This strong showing has positioned Facebook to compete with major social media companies as an advertising force, said analysts. “Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015,” reported eMarketer.

Sheryl Sandberg is Facebook’s Chief Operating Officer. “In the medium to long run, we believe that we’re not competing between Facebook and Instagram. We’re competing with other forms of media,” Sandberg told analysts on a conference call. 

She said Facebook wants to grow in emerging markets and bring more people online who are not using the Internet.

The advertising environment on social media is very competitive. Social media platforms are fighting for customers on laptops, tablets, phones and even watches.

Twitter is one of Facebook’s competitors. Twitter’s advertising revenues have slowed as the company struggles to add new users, reported the Wall Street Journal. Another competitor, Google, is selling more advertisements for less money on its own sites, said Ad Age.

Words in This Story

notify – v. to tell (someone) officially about something

network – n. a system of computers and other devices (such as printers) that are connected to each other

app – n. a computer application

mobile – adj.  able to be moved

optimistic – adj. having or showing hope for the future : expecting good things to happen 

analyst⁵ – n. a person who studies or analyzes⁷ something

site – n. a website or place on the World Wide Web that contains information about a person, organization, etc., and that usually consists of many Web pages joined by hyperlinks⁸

subscribe – v. to pay money to get a publication or service regularly

smartphone – n. a mobile phone with an advanced operating system which has features of a personal computer

1 subscription   

n.预订，预订费，亲笔签名，调配法，下标（处方）

参考例句：

• We paid a subscription of 5 pounds yearly.我们按年度缴纳5英镑的订阅费。
• Subscription selling bloomed splendidly.订阅销售量激增。

2 Vogue   

n.时髦，时尚；adj.流行的

参考例句：

• Flowery carpets became the vogue.花卉地毯变成了时髦货。
• Short hair came back into vogue about ten years ago.大约十年前短发又开始流行起来了。

3 subscribe   

vi.(to)订阅，订购；同意；vt.捐助，赞助

参考例句：

• I heartily subscribe to that sentiment.我十分赞同那个观点。
• The magazine is trying to get more readers to subscribe.该杂志正大力发展新订户。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

6 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

7 analyzes   

v.分析( analyze的第三人称单数 )；分解；解释；对…进行心理分析

参考例句：

• This approach analyzes management by studying experience usually through cases. 这个学派通常从实例获得经验，用以分析管理。 来自辞典例句
• The econometrician analyzes statistical data. 经济计量学者要分析统计材料。 来自辞典例句

8 hyperlinks   

n.超链接( hyperlink的名词复数 )

参考例句：

• Specifies if hyperlinks are displayed and function within the control. 指定是否显示超级链接以及它是否在控件中起作用。 来自互联网
• View, add, and change pages, documents, themes, and borders; recalculate hyperlinks. 查看、添加和更改网页、文档、主题和边框；重新计算超链接。 来自互联网