英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

VOA慢速英语2021 谷歌在法国被罚2.68亿美元并同意改革其广告系统

时间:2021-06-10 03:29来源:互联网 提供网友:nan   字体: [ ]
    (单词翻译:双击或拖选)

Google has agreed to make changes to its online advertising1 business in a settlement with the French government.

谷歌与法国政府达成和解,同意对其线上广告业务作出改革。

The agreement, announced Monday, requires Google to pay a $268 million fine for abusing its "dominant2 position" in the online advertising market.

周一宣布的这份协议要求谷歌支付2.68亿美元的罚款,原因是谷歌滥用其在线上广告市场的主导地位。

The French Competition Authority said it had found that Google's ad management system for large publishers favored its own online ad marketplace, AdX, over competitors. AdX is a tool used by publishers to sell advertising space.

法国竞争管理局表示,它发现谷歌面向大型出版商的广告管理系统更偏爱自己的在线广告市场ADX,而不是其竞争对手。ADX是发布商用于销售广告位的工具。

French officials said AdX is built to work more effectively with the service Google Ad Manager than with other ad placement providers.

法国官员表示,与其它广告展示位置提供商相比,ADX旨在与谷歌广告管理服务更有效合作。

Google did not dispute the findings and said it had agreed to make changes to its advertising business as part of the settlement.

谷歌对调查结果没有异议,并表示作为和解协议的一部分,已经同意对其广告业务进行调整。

The company promised to improve the way its Ad Manager services work with competing online advertising systems. It also said it had agreed to make it easier for publishers to use its data and tools. A company statement said Google "will be testing and developing these changes over the coming months" before launching them widely.

该公司承诺改进其广告管理服务与竞争性线上广告系统的协作方式。该公司还表示已同意让发布商更容易使用其数据和工具。该公司发布的一份声明表示,谷歌将在将在未来几个月内对这些调整进行测试和开发,然后再大范围推出。

The head of the French Competition Authority, Isabelle de Silva, said it was "the first decision in the world" to center on Google's complex ad serving system. The system uses algorithms to decide which ads users are shown.

法国竞争管理局局长伊莎贝尔·德席尔瓦表示,这是全球首个聚焦谷歌复杂广告服务系统的裁决。该系统使用算法来决定向用户展示哪些广告。

Google's ad systems had hurt competition in the online marketplace and permitted the company "not only to maintain, but also to increase its dominant position," de Silva said.

德席尔瓦表示,谷歌的广告系统损害了网络市场的竞争,并让该公司不仅保持,还提升了其主导地位。

The settlement "will make it possible to re-establish a level playing field for all players, and the ability for publishers to make the most of their advertising space," de Silva added.

德席尔瓦还表示,和解协议将使得为所有玩家打造一个公平的竞争环境成为可能,并使发布商能够充分利用其广告位。

The investigation3 began after three media groups -- U.S.-based News Corp., French newspaper group Le Figaro and Belgium press group Rossel -- launched a complaint against Google in 2019.

该调查是2019年美国新闻集团、法国费加罗报业集团和比利时罗塞尔报业集团对谷歌发起投诉之后展开的。

French Finance Minister Bruno Le Maire welcomed the decision. He said Google systems that help its own ad technologies hurt press groups that depend heavily on online adverting4 income. "These are serious practices and they have been rightly sanctioned," Le Maire said.

法国财政部长布鲁诺·勒梅尔对该决定表示欢迎。他说,谷歌系统帮助自身广告技术,这伤害了严重依赖线上广告收入的报业集团。勒梅尔表示:“这些做法都非常严重,它们受到了正确的制裁。”

Major technology companies have been facing increasing attention in Europe and other places over their business methods. Germany also launched an investigation of Google.

大型科技公司因为其商业模式在欧洲等地受到越来越多的关注。德国也对谷歌展开了调查。

The German government said last week it was examining whether contracts for news publishers using a Google licensing5 system included "unreasonable6 conditions."

德国政府上周表示,它正在审查使用谷歌许可系统的新闻出版商的合同是否包含不合理条件。

The European Union has accused Apple of blocking competition in online music sales. It also has accused Amazon of using information from independent businesses to unfairly compete against them with its own products. In addition to that, the EU is looking into Google's advertising systems and methods.

欧盟指责苹果在网络音乐销售方面阻止竞争。它还指责亚马逊使用来自于独立企业的信息,用自身产品与他们不公平竞争。除此之外,欧盟也在研究谷歌的广告系统和广告方式。


点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 dominant usAxG     
adj.支配的,统治的;占优势的;显性的;n.主因,要素,主要的人(或物);显性基因
参考例句:
  • The British were formerly dominant in India.英国人从前统治印度。
  • She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。
3 investigation MRKzq     
n.调查,调查研究
参考例句:
  • In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
  • He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。
4 adverting fc049c2c996a54abe56f0e17ede7141a     
引起注意(advert的现在分词形式)
参考例句:
  • He set up several adverting consultancy business in the UK. 他在英国建立了好几家广告咨询公司。
  • NOTES: 1. The trust unit must be responsible for the adverting content of legalization and authenticity. 附注:1。刊户对所刊登广告内容的合法性、真实性负责。
5 licensing 7352ce0b4e0665659ae6466c18decb2a     
v.批准,许可,颁发执照( license的现在分词 )
参考例句:
  • A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
  • That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句
6 unreasonable tjLwm     
adj.不讲道理的,不合情理的,过度的
参考例句:
  • I know that they made the most unreasonable demands on you.我知道他们对你提出了最不合理的要求。
  • They spend an unreasonable amount of money on clothes.他们花在衣服上的钱太多了。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   VOA英语  慢速英语
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴