2006年VOA标准英语-Super Bowl XL to Attract Close to 1 Billio

By Steve Schy
Detroit, Michigan
03 February 2006
 
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The National Football League's annual championship game - the Super Bowl - is Sunday.  More than 130 million people are expected to tune¹ in across the United States.  Experts say, however, media coverage² of the game is expected to bring in nearly one billion international viewers, making Super Bowl XL the biggest one-day sports spectacular³ in the world.

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For millions of diehard American-style football fans, Super Bowl Sunday is all about the game.  But for hundreds of millions of the people tuning⁴ in around the globe who may have little or no understanding of the rules of the game, it is more about the spectacle⁵.

Chuck Smeeton, who is covering Super Bowl XL for the Australian sports magazine Alpha, is a big football fan.  But he told VOA Sports that is not the reason most Aussies will watch.

"I think it is more the event that is what is really interesting," he said.  "There are games shown consistently⁶ through the season, but the Super Bowl is the one that everyone notices as 'the event,' you know, the greatest show on earth."

In an interview with VOA, David Tossell, the Director of Public Relations for NFL Europe, said the Super Bowl has grown into a huge international media event.

"We have credentialed about 350 international media this week, which is more than the total number of media who covered the first-ever Super Bowl," he said.  "The game is going to go out in 234 different countries.  We have about 15 or 16 international TV crews actually on-site at the stadium."

The coverage is expected to reach up to one billion viewers around the world. But Tossell says the Super Bowl will be a different experience all around the globe. 

 
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"We will have people in Europe who will be sitting up through the night and partying through the night watching the game," he said.  "We will have people in Japan and China who are getting up and watching the game over breakfast, so it is a very different experience for different people all around the world.  They understand the Super Bowl is a unique event, that it is like the biggest one-day sporting event in the world.  And they understand that it more than just the game on the field.  It is a little bit of Americana."

Mexico leads the international contingent⁷ with 38 media outlets⁸, followed by Canada with 28, Britain with 16 and Japan and Germany with 11 each.  Wang Jiapin with ZOU Marketing⁹ Ltd. in China told VOA Sports that there is also lots of coverage in her country.

"Shanghai Media Group cooperated with BTV, the Beijing TV station," Wang said. "They will report Super Bowl week every day. This is the third time China has broadcast the Super Bowl. People know [about the] Super Bowl.  But they did not actually know about American football, but they know Super Bowl. They know it is one of the biggest sports events in U.S."

So whether or not international viewers understand the subtleties¹⁰ of the game, with pre-game and halftime music extravaganzas and creative new commercials throughout, there will still be plenty to enjoy.

1 tune   

n.调子；和谐，协调；v.调音，调节，调整

参考例句：

• He'd written a tune,and played it to us on the piano.他写了一段曲子，并在钢琴上弹给我们听。
• The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。

2 coverage   

n.报导，保险范围，保险额，范围，覆盖

参考例句：

• There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
• This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。

3 spectacular   

adj.引人注目的，出色的，与众不同的

参考例句：

• This is a spectacular film.这是一部场面壮观的电影。
• This is the most spectacular financial crash of the decade.这是10年里最引人注目的金融破产事件。

4 tuning   

n.调谐，调整，调音v.调音( tune的现在分词 )；调整；（给收音机、电视等）调谐；使协调

参考例句：

• They are tuning up a plane on the flight line. 他们正在机场的飞机跑道上调试一架飞机。 来自《简明英汉词典》
• The orchestra are tuning up. 管弦乐队在定弦。 来自《现代汉英综合大词典》

5 spectacle   

n.（大规模）场面，壮观[pl.]眼镜

参考例句：

• She was fascinated at the spectacle of a rocket launching.她被发射火箭的壮观场面强烈地吸引住了。
• The opening ceremony was a fine spectacle.开幕式典礼是个壮观的场面。

6 consistently   

ad.一贯地，一直

参考例句：

• The Ministry of Finance consistently overestimated its budget deficits. 财政部一贯高估预算赤字。
• The minister has consistently opposed any relaxation in the law. 部长一向反对法律上的任何放宽。

7 contingent   

adj.视条件而定的；n.一组，代表团，分遣队

参考例句：

• The contingent marched in the direction of the Western Hills.队伍朝西山的方向前进。
• Whether or not we arrive on time is contingent on the weather.我们是否按时到达要视天气情况而定。

8 outlets   

n.出口( outlet的名词复数 )；经销店；插座；廉价经销店

参考例句：

• The dumping of foreign cotton blocked outlets for locally grown cotton. 外国棉花的倾销阻滞了当地生产的棉花的销路。 来自《简明英汉词典》
• They must find outlets for their products. 他们必须为自己的产品寻找出路。 来自《现代汉英综合大词典》

9 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

10 subtleties   

细微( subtlety的名词复数 )； 精细； 巧妙； 细微的差别等

参考例句：

• I think the translator missed some of the subtleties of the original. 我认为译者漏掉了原著中一些微妙之处。
• They are uneducated in the financial subtleties of credit transfer. 他们缺乏有关信用转让在金融方面微妙作用的知识。