VOA标准英语 Asia Pacific Travel Industry Sees Recovery By End of

The top travel industry group in Asia expects a modest recovery in travel to the region late this year, despite the global financial downturn. Travel analysts¹ say the industry faces business closures as part of the economic rebound².

The Pacific Asia Travel Association says the industry in the Asia-Pacific region could show signs of recovery by the end of 2009.

A new PATA report says in Southeast Asia, international arrivals will grow to almost 77 million by 2011, up from more than 62 million in 2007.

Travel agents, hotels and airlines have faced tough times, with visitor arrivals to the Asia-Pacific region falling nearly three percent in late 2008. Destinations such as Thailand, Cambodia and Hong Kong, heavily dependent on tourism, have particularly suffered.
　
PATA Spokesman John Koldowski

PATA's strategic intelligence director, John Koldowski says the association sees late 2009 as a "turning point" for the regional travel industry.

"We believe that we might see signs of [recovery] that happening towards the end of the third quarter of this year, quite possibly the fourth quarter, but we are probably talking first and second quarter of [20] 10 before we can start to see some of that movement that is consistent," said John Koldowski.

But, he warns, the hard times are not over yet.

National tourism organizations in the region have countered the slump³ with new advertising⁴. Promotions⁵ by South Korea lifted arrivals by 25 percent in January and February. Similar promotions underpinned⁶ the industry in Taiwan and India. But arrivals to China, Thailand and Japan all declined.

The International Aviation Transport Association says global passenger traffic will contract by two percent this year, but recover in 2010.

In 2008, airlines suffered an overall loss of nearly $8.5 billion, but the loss is expected to shrink this year to about $5 billion.

Koldowski says he expects the travel industry to face major structural⁷ changes as it recovers. Some airlines, hotel chains and other businesses may fail or have to change their operating practices.

"The industry will come through it but it will be a radically⁸ different industry," he said. "The aviation sector⁹ could be very, very different in its guise¹⁰. However, I think we will come through it but not all businesses will survive."

By 2008, tourist arrivals to the Asia Pacific region had nearly doubled, to 385 million, from a decade earlier. During the same period, global travel rose by one third.

1 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

2 rebound   

v.弹回；n.弹回，跳回

参考例句：

• The vibrations accompanying the rebound are the earth quake.伴随这种回弹的振动就是地震。
• Our evil example will rebound upon ourselves.我们的坏榜样会回到我们自己头上的。

3 slump   

n.暴跌，意气消沉，（土地）下沉；vi.猛然掉落，坍塌，大幅度下跌

参考例句：

• She is in a slump in her career.她处在事业的低谷。
• Economists are forecasting a slump.经济学家们预言将发生经济衰退。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 promotions   

促进( promotion的名词复数 )； 提升； 推广； 宣传

参考例句：

• All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
• He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。

6 underpinned   

v.用砖石结构等从下面支撑（墙等）( underpin的过去式和过去分词 )；加固（墙等）的基础；为（论据、主张等）打下基础；加强

参考例句：

• The report is underpinned by extensive research. 这份报告以广泛的研究为基础。
• The statue of Diana was underpinned with charred piles. Diana雕像是建造在炭化了的木桩上的。 来自辞典例句

7 structural   

adj.构造的，组织的，建筑（用）的

参考例句：

• The storm caused no structural damage.风暴没有造成建筑结构方面的破坏。
• The North American continent is made up of three great structural entities.北美大陆是由三个构造单元组成的。

8 radically   

ad.根本地，本质地

参考例句：

• I think we may have to rethink our policies fairly radically. 我认为我们可能要对我们的政策进行根本的反思。
• The health service must be radically reformed. 公共医疗卫生服务必须进行彻底改革。

9 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

10 guise   

n.外表，伪装的姿态

参考例句：

• They got into the school in the guise of inspectors.他们假装成视察员进了学校。
• The thief came into the house under the guise of a repairman.那小偷扮成个修理匠进了屋子。