VOA标准英语2010年-3D Televisions Hit Market

In general, the reaction to 3D has been enthusiastic. For the moment, the 3D sets come with one pair of glasses. Extra ones cost about $150 each.

On the heels of the blockbuster film "Avatar," there's a wave of enthusiasm for 3D.

This month, many television manufacturers are rolling out 3D sets.  Avatar, the biggest box office success in history, has opened the door for 3-D TV. 

The first 3D home entertainment system, according to Panasonic, its manufacturer, was sold to Brad and Ashley Katsuyama in New York for $3,100. 
  
It's supposed to be the ultimate home viewing experience, designed to put you in the game or give you the thrill of 3D in a big theater.   

Already, a new "Alice in Wonderland" in 3D is replacing "Avatar" at movie theaters  in the U.S. And studios are planning to release new 3D movies in the coming months. 

Bloomberg's media specialist Mike White has analyzed¹ the numbers for the television sets.

"The forecasts I've seen and this is from a research firm called Insight Media, forecast sales to increase from 3.3 million this year to 50 million by 2015. That's worldwide," he said. "So they see this as something people will buy."

 

Shiro Kitajima is president of a division of the Panasonic Corporation of America. He  says the company traveled to the U.S. to find out if American consumers will dig deep into their pockets for 3D sets.

"Our survey of 100,000 consumers shows that once they experience 3D they immediately see its value and they say they are willing to pay a premium² to have it at home," he said.            

Sports programs and movie channels are expected to drive the push for 3D television. ESPN says it will launch ESPN 3D, the first 3D television network, with 85 live sporting events the first year, starting with the 2010 World Cup in June.  20th Century Fox says it will release the 3D version of "Ice Age: Dawn of the Dinosaurs³" on Blu-ray. And DIRECTV, which delivers television programs by satellite, announced it will have 3D channels starting in June. 

Lauren Aaronson, an editor at Popular Science Magazine, says a new Blu-ray video player has paved the way for 3D TV.

"People have been demonstrating these sets for a long time.  But the reason it is coming out now is because of a new standard for Blu-ray players that can show movies in 3D," she stated. "Before there was no way in getting that 3D movie into your house and now there is and that's why the sets are coming out now."

And then there are the glasses and keeping track of them, like a TV remote.

"The way 3D works is, it creates the impression that both of your eyes are seeing a separate image at once," Aaronson explained.

For the moment, the 3D sets come with one pair of glasses.  Extra ones cost about $150 each. In general, the reaction to 3D has been enthusiastic.

"Avatar" created a new planetary experience.  And an earthbound experience in 3D.
 

1 analyzed   

v.分析( analyze的过去式和过去分词 )；分解；解释；对…进行心理分析

参考例句：

• The doctors analyzed the blood sample for anemia. 医生们分析了贫血的血样。 来自《简明英汉词典》
• The young man did not analyze the process of his captivation and enrapturement, for love to him was a mystery and could not be analyzed. 这年轻人没有分析自己蛊惑著迷的过程，因为对他来说，爱是个不可分析的迷。 来自《简明英汉词典》

2 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。

3 dinosaurs   

n.恐龙( dinosaur的名词复数 )；守旧落伍的人，过时落后的东西

参考例句：

• The brontosaurus was one of the largest of all dinosaurs. 雷龙是所有恐龙中最大的一种。 来自《简明英汉词典》
• Dinosaurs have been extinct for millions of years. 恐龙绝种已有几百万年了。 来自《简明英汉词典》