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Olympic Fans Go Shopping

People have been flooding into the department store John Lewis, which is right by the Olympic Park, to buy their official games merchandise.

Inside, Olympic imagery is splattered across just about every product you can imagine.

It's proven popular with the crowds, says the store's managing director, Noel Saunders. "We had been warned to expect maybe Christmas-equivalent volumes but it's been better than Christmas. Every single day we've traded tens-of-thousands of people, that's not per week, that's every single day we have traded," he said.

With its one beady eye, the Olympic mascot¹ Wenlock has been turned into a furry² stuffed animal. That has been a popular sell. But cuddly³ toys are just the start.

Visitors to the Games can buy an Olympic-edition of the popular board game Monopoly, a key ring decorated with the Olympic mascots⁴, mugs, aprons⁵, paper weights or, for around $150, special Olympic tennis shoes made by Adidas.

Saunders says there is quite a range of products. "It's sublime⁶ and ridiculous really. Sublime to mean the gold coins for almost ￡3-thousand ($5-thousand). The ridiculous, but cute and wonderful, is the humble⁷ duck. A little plastic duck bearing the emblem⁸ or the flag or the badge of a particular country. They have been the single best selling items this Games," he said.

Amid the rushing crowds at the Olympic Park, a few shoppers showed VOA their goods.

"Okay let me see what I got here. Ok, a passport holder⁹. That's cool, it says London 2012, so that's cool... I guess," said one woman.

With tickets selling well for the upcoming Paralympics, John Lewis is expecting many more visitors in the weeks to come.