市场营销个人简历

　　712, College Building

　　Hot Springs, AR, 63278

　　(684) 473- 8394

　　[email protected]

　　OBJECTIVE

　　Obtain marketing¹ / management position in music industry.

　　SUMMARY OF QUALIFICATIONS

　　Experienced promotions³ director for three national web sites focusing on new and upcoming musical acts. All types of music covered from various perspectives.

　　Thorough knowledge of music promotions specializing in Internet and radio campaigns for newly released albums and singles.

　　Ability to communicate on various levels with advertisers, artists, corporate⁴ clients and media contacts.

　　Capable of layout and design work.

　　Experienced in digital imaging, including pixel editing with Adobe⁵ Photoshop and digital halftoning.

　　Proficient⁶ in copywriting.

　　ACCOMPLISHMENTS⁷

　　Promoted three times in one year period to Vice⁸ President In Charge of Marketing at rockyourworld.com. Responsible for increasing article submission⁹ from area freelance contributing writers. Edited and provided additional creative guidance to contributors. Initiated¹⁰ various promotion² campaigns involving live music acts in coordination¹¹ with local radio and television stations.

　　Successfully launched promotional web site geared toward local rock bands in Virginia Beach, Virginia. Focused promotions, link exchanges and advertising¹² toward regional exposure. Traffic increase of over 700% in first year. Response surveys indicates successful regional penetration¹³.

　　Awarded designing woman of year award, (1997), for original artwork and marketing campaign content geared toward promotion of non profit classical music concerts in Newark-Delaware region.

　　EXPERIENCE

　　Bangyourdrum.net, Philadelphia, PA June 1998 to Present

　　Web Site Manager / Editor – Chief editor for rock band promotions company. Responsible for article submission, editing and tour information updates for 38 bands. All site promotional material including photographs, animation¹⁴ and music files are submitted for edits and proof reading prior to release to site.

　　Infinity¹⁵ Outdoor Boards, Wastewater, MD May 1996 to May 1998

　　Promotions Liaison¹⁶ – Principal marketing consultant¹⁷ for outdoor billboard¹⁸ promotions company. Inventory¹⁹ of 1,100+ boards extending from Washington DC to Albany, New York. Initiated promotional campaigns for various regional retailers²⁰ and business concerns. Implemented²¹ myriad²² board rotation²³ strategies to maximize exposure over geographic²⁴ areas of 5-100 square miles. Extensive use of survey data and demographic analysis for targeted marketing efforts.

　　Braindrain Music, Buffalo²⁵, NY January 1996 to May 1996

　　Promotions Editor – Wrote various promotions for area concert tours. Introduced company to concept of on line marketing with regional and potentially national focus. Outlined marketing plan for Internet sales campaign in conjunction with area cable television and radio spots.

　　EDUCATION

　　University of Maryland, Bertam, MD December 1996

　　B.S. Liberal Arts, Computer Graphics²⁶ Minor²⁷.

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