[00:02.78]Unit 11 The Media Lesson3 The Advertising Game
[00:09.22]The classic advertisement
[00:10.43]is one that gives information
[00:12.18]about finding certain products.
[00:14.83]It is likely to be just the name of a company,
[00:17.32]part of which may be a general location.
[00:20.15]For example, it could be
[00:21.50]"Shanghai Sewing Machine",
[00:22.89]or "Tsing Tao Beer Corporation",
[00:24.75]and you would know what the companies sell,
[00:26.94]where they are located,and the brand names.
[00:29.77]However, this kind of advertising
[00:31.65]might not be suitable when there are products
[00:34.37]and services in direct competition
[00:36.17]with each other in the market place.
[00:38.42]In such situations,
[00:39.99]advertisements need to attract,
[00:41.82]and hold the attention of the public.
[00:43.76]Some advertisements consist
[00:45.42]of pictures or the words of experts
[00:47.49]to show people how good the products are.
[00:50.26]Others try to create advertisements
[00:52.07]that people simply enjoy looking at.
[00:54.70]As present-day advertisers
[00:56.37]often have large budgets,
[00:57.91]a lot of money is spent
[00:59.71]on applying modern techniques of design
[01:01.45]to make these advertisements
[01:02.59]as visually attractive as possible.
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