Makers of China-made big screen aim to break IMAX monopoly

 　　HEFEI, April 9 (Xinhua) -- DMAX, a large film screen made with Chinese independent technology, on Monday was put into commercial use in a cinema in the eastern province of Anhui, as developers hope to break the IMAX monopoly in China's booming film market.

　　IMAX is currently the most widely used big screen motion picture format¹ and was created by the Canadian company IMAX Corporation. China has nearly 60 IMAX screens, each with a size of at least 22 by 16 meters.

　　DMAX, with a standard screen of 20 by 12 meters, is jointly² developed by China Research Institute of Film Science & Technology and China Film Co., Ltd. A DMAX screen had a trial run in a Beijing cinema last year.

　　According to Yang Xuepei, head of the institute, while embodying³ the country's independent core technology of big screen motion pictures production and image optimization⁴, DMAX is also compatible with the most advanced technology overseas. Its 2D and 3D screening quality are as good as large screens of foreign brands.

　　Twentieth Century Fox Film Corporation and Universal Pictures have respectively offered the original materials of ongoing⁵ blockbusters "Titanic⁶ 3D" and "Battleship" for DMAX screening conversion⁷, Yang revealed Monday in Hefei, capital of Anhui, where the first DMAX screen was unveiled for permanent use.

　　"DMAX will have as many foreign films as IMAX does, and will also get two home-made films every month," Yang said, citing a favorable stipulation⁸ by the State Administration of Radio, Film and Television.

　　Insiders have also pinned high hopes on DMAX.

　　Fu Ruoqing, deputy general manager of China Film Group Corporation, saw the launch of DMAX as laying the foundation for the country's independent intellectual property rights in the field of film projection⁹ equipment and technology.

　　"With DMAX, China has entered the world stage of hi-tech film format," Fu said.

　　"DMAX will have abundant screening sources, and neither cinema chains nor filmgoers need to pay much considering the moderate patent fees for its technology," said Yang Buting, head of the China Film Distribution and Exhibition Association.

　　"It might break the monopoly of IMAX in our cinema market," Yang said.

　　According to Yang Xuepei, a total of 15 DMAX screens will be installed in cinemas in Shanghai, Guangzhou, Chengdu and several other cities this year.

1 format   

n.设计，版式；[计算机]格式，DOS命令:格式化(磁盘)，用于空盘或使用过的磁盘建立新空盘来存储数据；v.使格式化，设计，安排

参考例句：

• Please format this floppy disc.请将这张软盘格式化。
• The format of the figure is very tasteful.该图表的格式很雅致。

2 jointly   

ad.联合地，共同地

参考例句：

• Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
• She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。

3 embodying   

v.表现( embody的现在分词 )；象征；包括；包含

参考例句：

• Every instrument constitutes an independent contract embodying a payment obligation. 每张票据都构成一份独立的体现支付义务的合同。 来自口语例句
• Fowth, The aesthetical transcendency and the beauty embodying the man's liberty. \" 第四部分：审美的超越和作为人类自由最终体现的“美”。 来自互联网

4 optimization   

n.最佳化，最优化；优选法；优化组合

参考例句：

• Development of detergents has required optimization of the surfactants structure. 发展洗涤剂时，要求使用最恰当的表面活性剂结构。 来自辞典例句
• In the case of productivity tools and other non-entertainment-oriented products, this optimization means minimizing work. 对于生产工具和其他非娱乐导向的产品而言，这意味着将工作负荷降至最低。 来自About Face 3交互设计精髓

5 ongoing   

adj.进行中的，前进的

参考例句：

• The problem is ongoing.这个问题尚未解决。
• The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。

6 titanic   

adj.巨人的，庞大的，强大的

参考例句：

• We have been making titanic effort to achieve our purpose.我们一直在作极大的努力，以达到我们的目的。
• The island was created by titanic powers and they are still at work today.台湾岛是由一个至今仍然在运作的巨大力量塑造出来的。

7 conversion   

n.转化，转换，转变

参考例句：

• He underwent quite a conversion.他彻底变了。
• Waste conversion is a part of the production process.废物处理是生产过程的一个组成部分。

8 stipulation   

n.契约，规定，条文；条款说明

参考例句：

• There's no stipulation as to the amount you can invest. 没有关于投资额的规定。 来自《简明英汉词典》
• The only stipulation the building society makes is that house must be insured. 建屋互助会作出的唯一规定是房屋必须保险。 来自《简明英汉词典》

9 projection   

n.发射，计划，突出部分

参考例句：

• Projection takes place with a minimum of awareness or conscious control.投射在最少的知觉或意识控制下发生。
• The projection of increases in number of house-holds is correct.对户数增加的推算是正确的。