中国电子商务进军俄罗斯

 　　In his speech to this year's St. Petersberg International Economic Forum¹, Alibaba's President Jack² Ma highlighted the role of the internet in changing people's life and encouraged young Russians to start their own business online.

　　"15 years ago, nobody had heard of Google, iPhone, Facebook, Yandex and alibaba. But today, it seems so many people cannot live if there is no such a company existing there. What's the magic behind it? I think it's because of the internet. If I were a Russian young people, use internet, create something and sell something online, the future is going to be good. And I and Alibaba will do anything to support young people and small businesses."

　　It's widely believed that Ma's speech is also a promotion³ for his firm's expansion in Russia.

　　Since entering Russia three years ago, Alibaba's global retail⁴ platform Aliexpress has seen robust⁵ development in the country and soaring popularity among young locals.

　　中国电子商务进军俄罗斯

　　Mark Zavadskiy is Chief Business Development Officer of Aliexpress' Russian branch.

　　"Despite the current economic difficulty in Russia, Alibaba is confident about the role of the Russian market in Europe. Over the past three years, Aliexpress has grown rapidly. Now, we have become the most popular online shopping platform in Russia and ranked 9th among all websites in the country that also include Yandex and Facebook."

　　About a month ago, as its latest step to tap into local market, Alibaba opened its representative office in Russia in a bid to facilitate goods purchase and delivery and the payment system integration⁶.

　　Ali is not the only Chinese online seller eyeing the potential of the Russian market.

　　Recently, cross-border trade platform Osell opened an exhibition hall in Moscow and began to regularly hold promotional activities for its Russian and Chinese users.

　　Vice⁷ president of Osell, Su Mingpu.

　　"Experience activities will be held at least twice a month under different themes to set up a bridge between buyers and sellers of consumer goods and industrial products. In China's emerging export destinations like Russia, Brazil, India and Dubai, establishing a display platform or a local partnership⁸ is helpful for a Chinese enterprise to explore the local market."

　　Facing the fast rise of Chinese firms, Boris Titov, chairman of the Russian part of the China-Russia Friendship Committee for Peace and Development, suggests there be more native competitors.

　　"Giant companies like Alibaba have dominated the e-commerce market. It's foreseeable that great changes will happen to the market system and most trade in the future will be completed through internet-based enterprises. It's the direction of trade development. Russia also needs to foster Alibaba-like companies to compete with Chinese traders."

　　Currently, internet service covers about 70 percent of the Russian population, while online shopping accounts for less than 3 percent of the country's retail sector⁹, which many believe leaves huge room for the growth of Chinese companies.

1 forum   

n.论坛，讨论会

参考例句：

• They're holding a forum on new ways of teaching history.他们正在举行历史教学讨论会。
• The organisation would provide a forum where problems could be discussed.这个组织将提供一个可以讨论问题的平台。

2 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。

3 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

4 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

5 robust   

adj.强壮的，强健的，粗野的，需要体力的，浓的

参考例句：

• She is too tall and robust.她个子太高，身体太壮。
• China wants to keep growth robust to reduce poverty and avoid job losses,AP commented.美联社评论道，中国希望保持经济强势增长，以减少贫困和失业状况。

6 integration   

n.一体化，联合，结合

参考例句：

• We are working to bring about closer political integration in the EU.我们正在努力实现欧盟內部更加紧密的政治一体化。
• This was the greatest event in the annals of European integration.这是欧洲统一史上最重大的事件。

7 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

8 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

9 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。