2014年经济学人 人口统计学 时髦与蹒跚齐行

Demography¹

Hip² and hobbling

Not all towns are desperate to attract young people

Nationally, an ageing population is a problem. But locally it can be a boon³. The over-50s control 80% of Britain's wealth, and like to spend it on houses and high-street shopping. The young “generation rent”, by contrast, is poor, distractible and liable to shop online.

People aged⁴ between 50 and 74 spend twice as much as the under-30s on cinema tickets. Between 2000 and 2010 restaurant spending by those aged 65-74 increased by 33%, while the under-30s spent 18% less. The pension pots liberated⁵ by George Osborne's budget earlier this year will likely pour into property. And while the young still struggle to find work, older people are retiring later. During the financial crisis full-time⁶ employment fell for every age group but the over-65s, and there has been a rash of older entrepreneurs. Pensioners⁷ also support the working population by volunteering: some 100 retirees in Christchurch help out as business mentors⁸.

Even if they wanted to, most small towns and cities could not capture the cool kids. Mobile young professionals cluster, and greatly prefer to cluster in London. Even supposed meccas like Manchester are ageing: clubs in that city are becoming members-only, and there are an increasing number of places, as one resident puts it, that “a 19-year-old wouldn't be seen dead in”. Towns that aim too young, like Bracknell and Chippenham, can find their high streets full of closed La Senzas (a lingerie chain) and struggling tattoo⁹ parlours. Outside Britain's capital, high concentrations of youth are commonly tied to high unemployment rates.

Companies often lag behind local authorities in working this out. They are London-obsessed, and have been slow to appreciate the growing economic heft of the old—who are assumed, often wrongly, to stick with products they learned to love in their youth. But Caroyln Freeman of Revelation Marketing¹⁰ reckons Britain could be on the verge¹¹ of a marketing surge directed at the grey pound, “similar to what we saw with the pink”. The window will not remain open forever: soon the baby boomers will start to ail¹², and no one else alive today is likely to have such a rich retirement¹³.

Meanwhile, with the over-50s holding the purse strings¹⁴, the towns that draw them are likely to grow more and more pleasant. The lord mayor of Manchester, Sue Cooley, notes that decent restaurants and nice shops spring up in the favoured haunts of the old, just as they do in the trendy, revamped boroughs¹⁵ of London. Latimer House, a Christchurch furniture store full of retro clothing and 1940s music, would not look out of place in Hackney. Improved high streets then entice¹⁶ customers of all ages.

Indeed, gentrification and gerontification can look remarkably¹⁷ similar. Old folk and young hipsters are similarly fond of vinyl and typewriters, and wander about in outsized spectacles. Some people never lose their edge.

1 demography   

n.人口统计，人口学

参考例句：

• Demography is the analysis of population variables.人口学是对人口变量的分析。
• It was once a rule of demography that people have fewer children as their countries get richer.按人口统计学的一贯规律，一个国家里的人民越富有，他们所拥有的孩子就越少。

2 hip   

n.臀部，髋；屋脊

参考例句：

• The thigh bone is connected to the hip bone.股骨连着髋骨。
• The new coats blouse gracefully above the hip line.新外套在臀围线上优美地打着褶皱。

3 boon   

n.恩赐，恩物，恩惠

参考例句：

• A car is a real boon when you live in the country.在郊外居住，有辆汽车确实极为方便。
• These machines have proved a real boon to disabled people.事实证明这些机器让残疾人受益匪浅。

4 aged   

adj.年老的，陈年的

参考例句：

• He had put on weight and aged a little.他胖了，也老点了。
• He is aged,but his memory is still good.他已年老，然而记忆力还好。

5 liberated   

a.无拘束的，放纵的

参考例句：

• The city was liberated by the advancing army. 军队向前挺进，解放了那座城市。
• The heat brings about a chemical reaction, and oxygen is liberated. 热量引起化学反应，释放出氧气。

6 full-time   

adj.满工作日的或工作周的，全时间的

参考例句：

• A full-time job may be too much for her.全天工作她恐怕吃不消。
• I don't know how she copes with looking after her family and doing a full-time job.既要照顾家庭又要全天工作，我不知道她是如何对付的。

7 pensioners   

n.领取退休、养老金或抚恤金的人( pensioner的名词复数 )

参考例句：

• He intends to redistribute income from the middle class to poorer paid employees and pensioners. 他意图把中产阶级到低薪雇员和退休人员的收入做重新分配。 来自《简明英汉词典》
• I am myself one of the pensioners upon the fund left by our noble benefactor. 我自己就是一个我们的高贵的施主遗留基金的养老金领取者。 来自辞典例句

8 mentors   

n.（无经验之人的）有经验可信赖的顾问( mentor的名词复数 )v.（无经验之人的）有经验可信赖的顾问( mentor的第三人称单数 )

参考例句：

• Beacham and McNamara, my two mentors, had both warned me. 我的两位忠实朋友，比彻姆和麦克纳马拉都曾经警告过我。 来自辞典例句
• These are the kinds of contacts that could evolve into mentors. 这些人是可能会成为你导师。 来自互联网

9 tattoo   

n.纹身，(皮肤上的)刺花纹；vt.刺花纹于

参考例句：

• I've decided to get my tattoo removed.我已经决定去掉我身上的纹身。
• He had a tattoo on the back of his hand.他手背上刺有花纹。

10 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

11 verge   

n.边，边缘；v.接近，濒临

参考例句：

• The country's economy is on the verge of collapse.国家的经济已到了崩溃的边缘。
• She was on the verge of bursting into tears.她快要哭出来了。

12 ail   

v.生病，折磨，苦恼

参考例句：

• It may provide answers to some of the problems that ail America.这一点可能解答困扰美国的某些问题。
• Seek your sauce where you get your ail.心痛还须心药治。

13 retirement   

n.退休，退职

参考例句：

• She wanted to enjoy her retirement without being beset by financial worries.她想享受退休生活而不必为金钱担忧。
• I have to put everything away for my retirement.我必须把一切都积蓄起来以便退休后用。

14 strings   

n.弦

参考例句：

• He sat on the bed,idly plucking the strings of his guitar.他坐在床上，随意地拨着吉他的弦。
• She swept her fingers over the strings of the harp.她用手指划过竖琴的琴弦。

15 boroughs   

（尤指大伦敦的）行政区( borough的名词复数 )； 议会中有代表的市镇

参考例句：

• London is made up of 32 boroughs. 伦敦由三十二个行政区组成。
• Brooklyn is one of the five boroughs of New York City. 布鲁克林区是纽约市的五个行政区之一。

16 entice   

v.诱骗，引诱，怂恿

参考例句：

• Nothing will entice the children from television.没有任何东西能把孩子们从电视机前诱开。
• I don't see why the English should want to entice us away from our native land.我不明白，为什英国人要引诱我们离开自己的国土。

17 remarkably   

ad.不同寻常地，相当地

参考例句：

• I thought she was remarkably restrained in the circumstances. 我认为她在那种情况下非常克制。
• He made a remarkably swift recovery. 他康复得相当快。