2014年经济学人 平遥古城 票号的幽灵

Pingyao

In banking¹'s shadow

A former financial hub now begs for the patronage² of tourists

The town Mao forgot

ITALIAN cities such as Florence and Venice have long made a mint from the architectural wonders built when they were financial centres. China has been slower to capitalise on the physical remains³ of past commercial glory in Pingyao, an urban backwater in inland Shanxi province, which was China's banking hub in the 19th century. Today tourists flock to the walled city, with its unusually well-preserved houses built between the 17th and 19th centuries. But restoring its former wealth remains elusive⁴.

The most-visited attraction in modern Pingyao is the Rishengchang Draft Bank, which in 1823 became the first in China to issue cheques. The city lay on the path of a lucrative⁵ trade route. The bank's manager spied a business opportunity when he saw silver shipments passing each other in opposite direction. He replaced pricey security, wagons⁶ and pack animals with a clearing house.

The bank spawned⁷ around 50 competitors across Shanxi (nearly half in Pingyao) with hundreds of branches across the empire. At the time Chinese bankers were held in lower esteem⁸ than peasants and tradesmen. They tried to keep staff honest by making them pledge their homes and even to surrender their families as slaves if they committed fraud; investors⁹ had no control over the banks' daily operations.

But it was not the staff that did for the banks. They collapsed¹⁰ soon after the Qing dynasty's demise¹¹ in 1911. The government withdrew its remittance¹² business, currency unification removed the need for the silver trade between cities and competition grew from modern banks.

Pingyao's ensuing poverty proved to be its saviour¹³. Its picturesque¹⁴ grid¹⁵ of traditional imperial houses survived when most elsewhere succumbed¹⁶ to Mao's hatred¹⁷ of the old and his successors' love of the new. Now it has reinvented itself. Around 1.5m people visited Pingyao in 2013, up from around 50,000 in 1997 when UNESCO named it a world heritage site.

Hope that the streets would again be lined with silver are overblown. The benefits of the tourist boom are spread only narrowly. A small, spruced-up central area thrums with visitors enjoying the curved rooftops, traditional fa?ades, red lanterns and, strangely, Mao memorabilia. Beyond the centre, many streets look like slums: roofs slump¹⁸, walls are crumbling¹⁹ and waste is carried away by a horse rather than sewers²⁰. Few can afford to fix up their homes, even with financial support from the government and the California-based Global Heritage Fund, a charity that is helping²¹ to preserve some of China's historical sites.

To declutter the town, four-fifths of the city's population have been moved outside the city walls since 1997. But the new town's hotels and karaoke halls are often empty. A high-speed rail link that opened in July running from the nearby provincial²² capital, Taiyuan, to Xi'an (home of the crowd-pulling Terracotta Army) should draw the crowds. But ease of access also means ease of retreat: most sightseers come only for the day. Making money from moving people around China may prove harder than profiting from the movement of silver.

1 banking   

n.银行业，银行学，金融业

参考例句：

• John is launching his son on a career in banking.约翰打算让儿子在银行界谋一个新职位。
• He possesses an extensive knowledge of banking.他具有广博的银行业务知识。

2 patronage   

n.赞助，支援，援助；光顾，捧场

参考例句：

• Though it was not yet noon,there was considerable patronage.虽然时间未到中午，店中已有许多顾客惠顾。
• I am sorry to say that my patronage ends with this.很抱歉，我的赞助只能到此为止。

3 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

4 elusive   

adj.难以表达(捉摸)的；令人困惑的；逃避的

参考例句：

• Try to catch the elusive charm of the original in translation.翻译时设法把握住原文中难以捉摸的风韵。
• Interpol have searched all the corners of the earth for the elusive hijackers.国际刑警组织已在世界各地搜查在逃的飞机劫持者。

5 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

6 wagons   

n.四轮的运货马车( wagon的名词复数 )；铁路货车；小手推车

参考例句：

• The wagons were hauled by horses. 那些货车是马拉的。
• They drew their wagons into a laager and set up camp. 他们把马车围成一圈扎起营地。

7 spawned   

（鱼、蛙等）大量产（卵）( spawn的过去式和过去分词 )； 大量生产

参考例句：

• The band's album spawned a string of hit singles. 这支乐队的专辑繁衍出一连串走红的单曲唱片。
• The computer industry has spawned a lot of new companies. 由于电脑工业的发展，许多新公司纷纷成立。

8 esteem   

n.尊敬，尊重；vt.尊重，敬重；把…看作

参考例句：

• I did not esteem him to be worthy of trust.我认为他不值得信赖。
• The veteran worker ranks high in public love and esteem.那位老工人深受大伙的爱戴。

9 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

10 collapsed   

adj.倒塌的

参考例句：

• Jack collapsed in agony on the floor. 杰克十分痛苦地瘫倒在地板上。
• The roof collapsed under the weight of snow. 房顶在雪的重压下突然坍塌下来。

11 demise   

n.死亡；v.让渡，遗赠，转让

参考例句：

• He praised the union's aims but predicted its early demise.他赞扬协会的目标，但预期这一协会很快会消亡。
• The war brought about the industry's sudden demise.战争道致这个行业就这么突然垮了。

12 remittance   

n.汇款，寄款，汇兑

参考例句：

• Your last month's salary will be paid by remittance.最后一个月的薪水将通过汇寄的方式付给你。
• A prompt remittance would be appreciated.速寄汇款不胜感激。

13 saviour   

n.拯救者，救星

参考例句：

• I saw myself as the saviour of my country.我幻想自己为国家的救星。
• The people clearly saw her as their saviour.人们显然把她看成了救星。

14 picturesque   

adj.美丽如画的，（语言）生动的，绘声绘色的

参考例句：

• You can see the picturesque shores beside the river.在河边你可以看到景色如画的两岸。
• That was a picturesque phrase.那是一个形象化的说法。

15 grid   

n.高压输电线路网；地图坐标方格；格栅

参考例句：

• In this application,the carrier is used to encapsulate the grid.在这种情况下，要用载体把格栅密封起来。
• Modern gauges consist of metal foil in the form of a grid.现代应变仪则由网格形式的金属片组成。

16 succumbed   

不再抵抗（诱惑、疾病、攻击等）( succumb的过去式和过去分词 )； 屈从； 被压垮； 死

参考例句：

• The town succumbed after a short siege. 该城被围困不久即告失守。
• After an artillery bombardment lasting several days the town finally succumbed. 在持续炮轰数日后，该城终于屈服了。

17 hatred   

n.憎恶，憎恨，仇恨

参考例句：

• He looked at me with hatred in his eyes.他以憎恨的眼光望着我。
• The old man was seized with burning hatred for the fascists.老人对法西斯主义者充满了仇恨。

18 slump   

n.暴跌，意气消沉，（土地）下沉；vi.猛然掉落，坍塌，大幅度下跌

参考例句：

• She is in a slump in her career.她处在事业的低谷。
• Economists are forecasting a slump.经济学家们预言将发生经济衰退。

19 crumbling   

adj.摇摇欲坠的

参考例句：

• an old house with crumbling plaster and a leaking roof 一所灰泥剥落、屋顶漏水的老房子
• The boat was tied up alongside a crumbling limestone jetty. 这条船停泊在一个摇摇欲坠的石灰岩码头边。

20 sewers   

n.阴沟，污水管，下水道( sewer的名词复数 )

参考例句：

• The sewers discharge out at sea. 下水道的污水排入海里。 来自《现代汉英综合大词典》
• Another municipal waste problem is street runoff into storm sewers. 有关都市废水的另外一个问题是进入雨水沟的街道雨水。 来自英汉非文学 - 环境法 - 环境法

21 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

22 provincial   

adj.省的，地方的；n．外省人，乡下人

参考例句：

• City dwellers think country folk have provincial attitudes.城里人以为乡下人思想迂腐。
• Two leading cadres came down from the provincial capital yesterday.昨天从省里下来了两位领导干部。