财富精英励志演讲 第165期:携手打造电子化世界(17)

 　　财富精英励志演讲 第164期:携手打造电子化世界(16)Unlike some of our competitors, HP has built a thriving consumer business.  与某些竞争者不同，惠普已经建立了一个欣欣向荣的消费者业务。

　　We have many products aimed at home users and small businesses,  我们的许多产品是面向家庭用户和小型企业的。

　　and we've developed the supply chain efficiency and support capabilities¹ to serve mass markets.  与此同时，我们也提高了供货的效率和支持能力，为大众市场提供服务。

　　We've also been working hard to establish a higher profile in this arena².  我们还努力在这一领域树立起良好的形象。

　　We've recently launched a branding campaign with the theme of expanding possibilities.  最近，我们发起了一个提高品牌知名度的活动，其主题是发挥潜力。

　　It captures the notion of how we are making entirely³ new things possible.  这一活动传达了这样的理念：我们如何使创造全新的事物成为可能。

　　Let me show some examples.  这里我举几个例子。

　　I'll start at the top-left quarter of this visual and move around clockwise.  我先从图象的左上角开始，然后顺时针方向讲解。

　　First, we're making it possible for people to access or capture information and even money in entirely new ways.  首先，我们使人们能以全新的方式获取或获得信息甚至金钱。

　　APC connected to the Internet is providing people with access to a whole new world of information.  APC与互联网连接，为人们提供了获取一个全新的信息世界的通道。

　　Our scanners are making it possible for people to capture information that has been only in paper form,  我们的扫描器可使人们获取以前只能以纸张的形式保存的信息，

　　and to transform that information into digital form where it can be sent over the network.  并将这一信息转换为数码的形式，然后通过网络将其发送出去。

　　And VeriFone's personal automated⁴ teller⁵ machines enable people to pull money out of their bank accounts  VeriFone的个人自动柜员机可使人们从银行账户提款，

　　and translate it into the form of stored value on their smart cards,  并将其以储值的形式存入智能卡，

　　which they can use just like cash.  然后像现金一样使用。

　　Second, we're also creating entirely new possibilities for creating and manipulating information.  其次，我们还创造了全新的机会生成并处理信息。

　　With our home photography systems,  例如，人们利用家用照相系统，

　　for example, people can edit their own photographs, perhaps deleting someone they don't want in the photograph,  可以自行编辑照片或删除照片上的某人

　　and then create their own family newsletters, calendars or greeting cards. 来编辑家庭简报、日历或贺卡。

1 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

2 arena   

n.竞技场，运动场所；竞争场所，舞台

参考例句：

• She entered the political arena at the age of 25. 她25岁进入政界。
• He had not an adequate arena for the exercise of his talents.他没有充分发挥其才能的场所。

3 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

4 automated   

a.自动化的

参考例句：

• The entire manufacturing process has been automated. 整个生产过程已自动化。
• Automated Highway System (AHS) is recently regarded as one subsystem of Intelligent Transport System (ITS). 近年来自动公路系统(Automated Highway System,AHS)，作为智能运输系统的子系统之一越来越受到重视。

5 teller   

n.银行出纳员；(选举)计票员

参考例句：

• The bank started her as a teller.银行起用她当出纳员。
• The teller tried to remain aloof and calm.出纳员力图保持冷漠和镇静。