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Questioning CEOs

时间:2005-06-10 16:00来源:互联网 提供网友:幽幽草   字体: [ ]



Interviewer: OK, I want to pursue this area for just a minute, because I’m wondering whether or not, either of you or both of you have the experience in recent days where the same people who regarded you as the absolute Sun King and Queen of the world are now looking at you at all differently, because they’ve seen the value of the shares go down? I mean, do people tend to blame the 1)CEO in the same way that they may credit the CEO when things go well?

John Chambers1: I’ll give you the tough questions, Carly, first. I’ll take the second shot at it.

Carly Fiorina: Well, first of all, I remember, well, something that someone once said to me about the media. What they said was, “You’re never as good as they say you are and you’re never as bad as they say you are.” and that’s true. I think leadership takes, and now I’m quoting John, John says all the time and it’s true, “Leadership takes more than its fair share of the credit and more than its fair share of the blame,” but that is the price of leadership.

Chambers: I would agree and I often open up after somebody says some nice comments and introducing for a speech with exactly that comment “you’re never as good as things are when things go well nor as bad when you trip a little bit.” The press; it goes with the territory. I’ve been pleasantly surprised by both how our employee base and how our 2)shareholders, even those who have lost a lot of money, probably about 95, 98 per cent of the e-mails and voice mails have been very 3)supportive. Now they expect us to get it back up, but very supportive of where we are.

Interviewer: But is easier, does it help in a way your individual company’s or yourself’s that this, whatever we want to call it, down turn, Tsunami3 has hit so broadly?

Carly: Well, I think it certainly helps in the sense that what investors4, what employees, what customers ought to be focused on in this time is: are the basic strategies changing? They shouldn’t be just because times get tough if they were the right strategies. Are the basic ways of operating changing? They shouldn’t be just because the times are getting tough. Of course you make different 4)discretionary decisions, but the way you treat your employees, do you still treat them with respect and 5)empathy in the tough times as well as the good times? So people ought to be looking for the patterns that endure. And I think that’s true of investors, the smart ones are trying to say, okay, it’s going to be 6)crummy for a couple of quarters, but do I believe in the value this company represents? Do I believe in the employees and the management team that are trying to uncover that value?

Interviewer: Let me turn to something that Carly mentioned, then I’ll want to give you a chance. She talked about the fact that when she was named CEO at Hewlett Packard, she was very conscious of the import of her words. How conscious are you of the public 7)persona you display?

Chambers: That has changed a lot in the last couple of years. But originally, 8)CISCO was a company that sold a couple of technicians very deep in the bowels5 of the IT organization, and no one knew who we were, and neither myself nor my 9)predecessor6, now my chairman John Wooldridge cared. And so we had no personal needs to be known 10)whatsoever7. And that was fine as long as two technicians were making the decisions. But once everybody from the 11)CIO, the Chairman of the Board of the company, the President were making the decisions on this, the image of the company and what it represented became very important to us. You can accomplish that through huge amount of advertising8, which I’m not sure is real effective in many ways; or you can accomplish it in terms of the image of the company in different ways with the executive, all things being 12)synonymous with what you’re trying to do with that image. So it goes with the territory and I think in today’s environment in Carly’s company or mine, you have to do that in high tech because a large part of the 13)exposure you get which is free advertising and people’s perception of your company is through the CEO’s.

Interviewer: I almost hesitate to ask this, but is there some sense in which that makes the job more enjoyable?

Carly: Well I think...

Chambers: You could say no!

Carly: 14)Humanizing technology and humanizing leadership, I think, are at this 15)juncture9 both important. I think that’s a little bit what John was saying. I think it’s actually healthy that people know who their leaders are, with all that that 16)entails. I guess there’s a difference though between knowing a leader and 17)caricaturing a leader.CE




John Chambers和Carly Fiorina分别是思科公司和惠普公司的总裁兼首席执行官,他们被一致公认为21世纪CEO的楷模;几乎每本商业杂志都希望将他们作为封面人物,几乎业界召开的每次会议都希望有他们作基调发言。而“当领导会受到比实际多的称赞,也会受到比实际多的责难。”然在凌厉逼人的问题前,愈显出他们的幽默、从容不迫,以及过人的智慧。














1) CEO Chief Executive Officer的缩写,首席执行官,执行总裁

2) shareholder2 [5FZE 7hEudE] n.股票持有人;股东

3) supportive [sE5pC:tiv]] a.支持的;维持的;赞助的

4) discretionary [dis5kreFEnEri] a.自由决定的,便宜行事的

5) empathy [5empEWi] n. 移情作用

6) crummy[5krQmi] a. 无价值的;糟糕的;微不足道的

7) persona [pE:5sEunE] n. 表面形象

8) CISCO 美国思科公司

9) predecessor [5predisesE] n. 前任;前辈

10) whatsoever [ hwCtsEu5eve] pron.到底是什么;究竟是什么。相当于whatever,语气较whatever

11) CIO Chief Information Officer的缩写。首席信息官,主管对内、对外信息的搜集与整理工作

12) synonymous [si5nCnimEs]a. 同义词性质的;同义的

13) exposure [ik5spEuVE] n. 曝光;曝光量;曝光时间

14) humanize [5hju:mEnaiz] v. 使变得人道,使仁慈;使文明,教化

15) juncture [5dVQNktFE]n. 时刻;光件时刻,危急关头

16) entail10 [in5teil] n. 权限

17) caricature[7kArikE5tjuE] v. 讽刺,使滑稽化



1 chambers c053984cd45eab1984d2c4776373c4fe     
n.房间( chamber的名词复数 );(议会的)议院;卧室;会议厅
  • The body will be removed into one of the cold storage chambers. 尸体将被移到一个冷冻间里。 来自《简明英汉词典》
  • Mr Chambers's readable book concentrates on the middle passage: the time Ransome spent in Russia. Chambers先生的这本值得一看的书重点在中间:Ransome在俄国的那几年。 来自互联网
2 shareholder VzPwU     
  • The account department have prepare a financial statement for the shareholder.财务部为股东准备了一份财务报表。
  • A shareholder may transfer his shares in accordance with the law.股东持有的股份可以依法转让。
3 tsunami bpAyo     
  • Powerful quake sparks tsunami warning in Japan.大地震触发了日本的海啸预警。
  • Coastlines all around the Indian Ocean inundated by a huge tsunami.大海啸把印度洋沿岸地区都淹没了。
4 investors dffc64354445b947454450e472276b99     
n.投资者,出资者( investor的名词复数 )
  • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
  • a cash bonanza for investors 投资者的赚钱机会
5 bowels qxMzez     
n.肠,内脏,内部;肠( bowel的名词复数 );内部,最深处
  • Salts is a medicine that causes movements of the bowels. 泻盐是一种促使肠子运动的药物。 来自《简明英汉词典》
  • The cabins are in the bowels of the ship. 舱房设在船腹内。 来自《简明英汉词典》
6 predecessor qP9x0     
  • It will share the fate of its predecessor.它将遭受与前者同样的命运。
  • The new ambassador is more mature than his predecessor.新大使比他的前任更成熟一些。
7 whatsoever Beqz8i     
  • There's no reason whatsoever to turn down this suggestion.没有任何理由拒绝这个建议。
  • All things whatsoever ye would that men should do to you,do ye even so to them.你想别人对你怎样,你就怎样对人。
8 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
9 juncture e3exI     
  • The project is situated at the juncture of the new and old urban districts.该项目位于新老城区交界处。
  • It is very difficult at this juncture to predict the company's future.此时很难预料公司的前景。
10 entail ujdzO     
  • Such a decision would entail a huge political risk.这样的决定势必带来巨大的政治风险。
  • This job would entail your learning how to use a computer.这工作将需要你学会怎样用计算机。
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