ESL Podcast 208 – Corporate Image

Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate¹ image. We’re much more than just a paper company now.

Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty², we need to think about protecting and improving our product image.

Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.

Eva: And, even though we have registered trademarks³ on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.

Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.

Eva: Why don’t I contact a few PR firms and set up some meetings?

Adam: Yes, do that. That seems like the logical next step.


Script by Dr. Lucy Tse

1 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

2 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

3 trademarks   

n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记

参考例句：

• Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
• Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》