ESL Podcast 224 – Holiday Promotions

My boss asked me to come up with some holiday promotion¹ ideas so that we can make inroads into the gift-buying market. For us to stay competitive, our company has to increase retail² sales for this important sales cycle. My boss is expecting some innovative³ ideas from me.

Since we’re an online business and not a brick- and-mortar store, we can’t just put signs in the window or do other types of traditional advertising⁴. Lucky for us, though, consumers are increasingly computer savvy⁵ and are more likely than ever to buy online. That’s something we want to capitalize on.

Like other companies, we’re willing to slash⁶ prices to attract holiday shoppers. We have a large inventory⁷ and we don’t have to worry about running out of stock. The trick is, how do we increase sales without resorting to gimmicks⁸? Dressing⁹ up salespeople¹⁰ to look like Santa Claus may work for some businesses but not ours.

I’m just hoping that I can come up with some fresh ideas to jump-start this sales season. I know that my boss is counting on me.


Script by Dr. Lucy Tse

1 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

2 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

3 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 savvy   

v.知道，了解；n.理解能力，机智，悟性；adj.有见识的，懂实际知识的，通情达理的

参考例句：

• She was a pretty savvy woman.她是个见过世面的漂亮女人。
• Where's your savvy?你的常识到哪里去了？

6 slash   

vi.大幅度削减；vt.猛砍，尖锐抨击，大幅减少；n.猛砍，斜线，长切口，衣衩

参考例句：

• The shop plans to slash fur prices after Spring Festival.该店计划在春节之后把皮货降价。
• Don't slash your horse in that cruel way.不要那样残忍地鞭打你的马。

7 inventory   

n.详细目录，存货清单

参考例句：

• Some stores inventory their stock once a week.有些商店每周清点存货一次。
• We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。

8 gimmicks   

n.花招，诡计，骗人的玩意儿( gimmick的名词复数 )

参考例句：

• Financial institutions are also often expected yield of gimmicks. 金融机构也往往以预期收益率为噱头。 来自互联网
• However these are just marketing gimmicks that propagate the myth. 然而这些只是噱头的营销传播的神话。 来自互联网

9 dressing   

n.(食物)调料；包扎伤口的用品，敷料

参考例句：

• Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
• The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。

10 salespeople   

n.售货员，店员；售货员( salesperson的名词复数 )

参考例句：

• The shop usually employs additional salespeople for the Christmas toy trade. 这家商店通常雇一些临时售货员来做圣诞节玩具生意。 来自《现代汉英综合大词典》
• Under our new system, salespeople sit down with each of our dealers. 根据新的制度，销售人员应逐个地同承销商洽商。 来自辞典例句