ESL Podcast 260 – Business Trends

Today, I’m going to be giving you a brief overview¹ of the trends that are likely to affect our industry in the next 10 years. It’s difficult to predict the fads² that affect how the general public thinks and behaves. However, by looking at recent polls, we have a good idea about one area that is likely to have a dramatic influence on the way we do business down the line.

The trend that I’m talking about is the environment. The biggest concern right now across major business industries here and in other parts of the world is about how “going green” will affect company outlook. The growth of environmentally-friendly products has been off the charts in the past five years, and this trend is likely to continue for at least 10 more years.

If you’ll look at this chart up here, you’ll see what the major trend reports are forecasting. It’s my opinion that it’s time we sat up and took notice.


Script by Dr. Lucy Tse

1 overview   

n.概观，概述

参考例句：

• The opening chapter gives a brief historical overview of transport.第一章是运输史的简要回顾。
• The seminar aims to provide an overview on new media publishing.研讨会旨在综览新兴的媒体出版。

2 fads   

n.一时的流行，一时的风尚( fad的名词复数 )

参考例句：

• It was one of the many fads that sweep through mathematics regularly. 它是常见的贯穿在数学中的许多流行一时的风尚之一。 来自辞典例句
• Lady Busshe is nothing without her flights, fads, and fancies. 除浮躁、时髦和幻想外，巴歇夫人一无所有。 来自辞典例句