ESL Podcast 280 – Viral Marketing

Jayna: I have an idea for creating buzz¹ about our new product.

Maksym: What is it?

Jayna: I think we should use viral marketing². We can spread information about the product quickly and among the most likely customers.

Maksym: I really don’t understand it. How would we do viral marketing?

Jayna: Well, the key is to get plugged into a few people who have large social networks already, such as bloggers and other people with popular websites. We get them talking about the product on their websites and people who visit those sites will tell their friends about it, and they will in turn tell their friends, and so on. If we use these existing social networks, news about our product will spread very quickly.

Maksym: What about the cost?

Jayna: That’s just it. It’s very low-cost because it works through word of mouth.

Maksym: That sounds promising³. Why don’t you put together a short presentation about it to present at the department meeting on Friday?

Jayna: Great. I’ll get working on it right away. I think it’s going to transform the way we reach our customers.

Maksym: I appreciate your enthusiasm, but let’s see how it goes over with the rest of the department on Friday.

Jayna: Sure thing.


Script by Dr. Lucy Tse

1 buzz   

v.充满了激动或活动的声音，发出低沉的声音

参考例句：

• My brain was in buzz.我的脑袋嗡嗡响。
• A buzz went through the crowded courtroom.拥挤的法庭里响起了一片乱哄哄的说话声。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 promising   

adj.有希望的，有前途的

参考例句：

• The results of the experiments are very promising.实验的结果充满了希望。
• We're trying to bring along one or two promising young swimmers.我们正设法培养出一两名有前途的年轻游泳选手。