ESL Podcast 652 – Outdoor Advertising

　　Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising¹ campaign. Gina, take it away.
Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar² in the past, but I know it’ll work well for our new campaign.
Kam: Can we talk specifics?
Gina: Sure. There are several types of outdoor advertising. One is the billboard³, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
Kam: You mean advertise on buses?
Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
Kam: That’s all very interesting, but which of these methods do you recommend?
Gina: I think we should use all of them – blanket the city with our new ads.
Kam: All of them?
Gina: Yes, all of them. You know what they say: “Go big or go home.”
Script by Dr. Lucy Tse

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 radar   

n.雷达，无线电探测器

参考例句：

• They are following the flight of an aircraft by radar.他们正在用雷达追踪一架飞机的飞行。
• Enemy ships were detected on the radar.敌舰的影像已显现在雷达上。

3 billboard   

n.布告板，揭示栏，广告牌

参考例句：

• He ploughed his energies into his father's billboard business.他把精力投入到父亲的广告牌业务中。
• Billboard spreads will be simpler and more eye-catching.广告牌广告会比较简单且更引人注目。