2016年ESL之商务英语 05 Advertising to Children

ESL Podcast 1188 – Advertising¹ to Children 

James: Look at that! It’s commercial after commercial. It’s terrible how advertisers are going after kids. 

Vicky: They’re just doing their job, marketing² to a lucrative³ demographic. 

James: But just look at what our kids are bombarded with: toy commercials and junk food ads! 

Vicky: Children’s television is no different from any other type of programming. Commercials are a fact of life. 

James: But don’t you think it’s wrong to manipulate young viewers with these commercials? Aren’t they more susceptible⁴ to false advertising? 

Vicky: Shh! That’s our company’s product commercial. It really gets your attention, doesn’t it? 

James: Yeah, it’s grand, just grand. 

Script by Dr. Lucy Tse 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

4 susceptible   

adj.过敏的，敏感的；易动感情的，易受感动的

参考例句：

• Children are more susceptible than adults.孩子比成人易受感动。
• We are all susceptible to advertising.我们都易受广告的影响。