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工商管理英语Chapter1 计划添加文本

时间:2006-01-08 16:00来源:互联网 提供网友:zhx821120   字体: [ ]
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  [00:00.00]project    n.
[00:00.47]项目
[00:00.94]finance  n.   vi.
[00:01.53]财政        筹资
[00:02.12]accounting1    n.
[00:02.80]会计
[00:03.47]advertising2    a.     n.
[00:04.10]广告      广告业
[00:04.73]graduate    vi.
[00:05.43]毕业
[00:06.14]prototype    n.
[00:06.73]原型
[00:07.31]seminar   n.
[00:07.89]研讨会
[00:08.46]MD:OK,let's have a look very briefly3 at the current depertmental projects.
[00:11.21]总经理:好的,我们来简要地看看各部门目前规划的情况。
[00:13.95]Why don't we start with EDP?
[00:15.23]我们何不从电子数据处理部开始呢?
[00:16.51]What are you working on at the moment?
[00:17.55]你们目前在进行哪方面的工作?
[00:18.60]EDP:we're doing a user study for the installation of the new micros.
[00:20.64]电子数据处理部:我们正在进行一项安装新微机的用户调研。
[00:22.67]So we're talking to all the new users at the moment.
[00:24.62]所以现在正与所有的新用户谈。
[00:26.57]MD:right,what about finance?
[00:27.81]总经理:好的,财务部怎么样?
[00:29.05]I believe you are thinking of changing our accounting system.
[00:31.29]我想你们是在考虑更换我们的会计体系吧?
[00:33.54]FM:Yes,that's right.
[00:34.29]财务经理:对,是这样。
[00:35.03]We're having problems with the old system so we're looking into a new accounting system.
[00:38.61]旧的会计体系给我们造成许多麻烦,所以我们在研究一种新的会计体系。
[00:42.19]MD:Fine,let's move on to marketing4.
[00:43.87]很好。下面,我们来谈谈市场部的情况吧。
[00:45.56]Are you working on any special project?
[00:46.96]你们目前开展有什么具体计划吗?
[00:48.35]MM:Not really;but we are planning an advertising campaign for our new product.
[00:50.85]销售部经理:没有,不过我们正计划为我们的新产品开展一项宣传活动。
[00:53.34]MD:Interesting.
[00:54.31]总经理:这很不错。
[00:55.28]I look forward to seeing it.
[00:56.35]我盼着这活动的开展呢。
[00:57.42]What about Production?
[00:58.54]生产部的情况怎么样?
[00:59.66]PM:Well,as you know,we are currently installing the new automated5 assembly line.
[01:02.47]生产部经理:噢,您知道,目前我们正在安装新的自动装配线。
[01:05.28]MD:Of course.You must be pretty busy.
[01:07.04]总经理:很好。你们一定很忙。
[01:08.81]Personnel,what are you doing?
[01:10.11]人事部,你们在忙什么呢?
[01:11.42]PeM:We're trying to recruit new young graduates at the moment.
[01:12.91]人事部经理:我们现在正设法招聘新出校门的年轻毕业生。
[01:14.40]MD:How's that going?
[01:15.28]总经理:进行得怎么样?
[01:16.17]PeM:Fine.
[01:16.66]人事部经理:挺好。
[01:17.14]MD:Well,the Administration Department is not represented here today.
[01:20.21]总经理:很好,今天行政部没有代表出席。
[01:23.28]They are moving to new offices next week,so they've got their hands full.
[01:26.60]他们下周要搬到新办公室去,所以腾不出手来。
[01:29.91]Research and Development department is also very busy they're testing the new prototype.
[01:33.77]研究开发部也特别忙在测试新的样品。
[01:37.62]That just leaves Transport and Management Services.John?
[01:40.15]这样就只剩下运输部和管理服务部了。约翰?
[01:42.69]TM:The Transport Department is rationalizing the distribution network
[01:45.01]运输部经理:运输部在对送货网络进行合理化改革
[01:47.34]so we're hoping for some big cost cuts in the near future.
[01:49.44]所以我们盼望着不久的将来就能大大降低成本。
[01:51.54]MD:Good.And Management Service?
[01:52.77]部经理:好。那么管理服务部呢?
[01:54.00]MSM:Well,we haven't got anything we're working on just at the moment.
[01:56.04]管理服务部经理:眼下我们还没有具体的工作。
[01:58.07]but we are running a series of quality training seminars next month.
[02:00.69]不过下个月要开办一系列的质量培训班。
[02:03.30]MD:Right,that just about covers it.
[02:04.76]总经理:好吧,我们要计论的大概就这么多了。
[02:06.22]mission   n.
[02:06.80]宗旨
[02:07.37]objectives    n.
[02:08.20]目标
[02:09.02]stated objectives
[02:09.87]宣称的目标
[02:10.72]real objectives
[02:11.55]真实的目标
[02:12.39]decision   n.
[02:13.09]决策
[02:13.80]procedure      n.
[02:14.41]程序
[02:15.03]well_structured problems
[02:16.10]结构良好问题
[02:17.17]ill_structured problems
[02:18.24]结构不良问题
[02:19.31]programmed decision
[02:20.32]程序化决策
[02:21.32]non programmed decision
[02:22.35]非程序化决策
[02:23.39]group decision_making
[02:24.29]群体决策
[02:25.19]individual decision-making
[02:26.48]个人决策
[02:27.77]brainstorming
[02:28.56]头脑风暴法
[02:29.34]nominal group technique
[02:30.44]名义群体法
[02:31.54]electronic meeting
[02:32.48]电子会议
[02:33.42]rule    n.
[02:34.11]规则
[02:34.80]policy    n.
[02:35.27]政策
[02:35.74]The planning function involves defining an organization's goals.
[02:38.16]计划职能包括定义组织的目标。
[02:40.57]establishing an overall strategy for achieving these goals,
[02:42.80]制定全面战略以实现这些目标,
[02:45.02]and developing a comprehensive hierarchy6 of plans to integrate and coordinate7 activities.
[02:48.35]开发一个全面的分层计划体系,以综合和协调各种活动。
[02:51.68]Planning establishes coordinated8 effort.
[02:53.40]计划是一种协调过程。
[02:55.12]It gives direction,reduces the impact of change,minimizes waste and redundancy,
[02:59.15]它指明方向,减少变化的冲击,使浪费和冗余减至最少,
[03:03.17]and sets the standards used in controlling operations.
[03:05.23]并设立控制的标准。
[03:07.30]For the most part,operational planning dominates the planning activities of lower_level managers.
[03:11.39]在大多数情况下,基层管理者的计划活动主要是制定作业计划。
[03:15.47]As managers move up the hierarchy,their planning role becomes more strategy-oriented.
[03:19.17]当管理者在组织中的等级上升时,他的计划角色就更具战略导向。
[03:22.87]Strategic plans cover an extensive time period(typically five or more years),
[03:25.78]战略计划覆盖较长的时间(通常为五年或更长),
[03:28.69]cover broad issues,and include the formulation of objectives.
[03:31.03]涉及广泛的问题,并包括制定目标。
[03:33.37]Operational plans cover shorter periods of time,focus on specifics,
[03:36.33]作业计划覆盖较短的时间,集中于具体的问题。
[03:39.30]and assume that objectives are already known.
[03:41.20]并假定目标是已知的。
[03:43.11]Strategic plans cover an extensive time period(typically five or more years),
[03:46.10]战略计划覆盖较长的时间(通常为五年或更长),
[03:49.09]cover broad issues,and include the formulation of objectives.
[03:51.16]涉及广泛的问题,并包括制定目标。
[03:53.22]Strategic plans
[03:54.00]战略计划
[03:54.79]Operation plans
[03:55.59]作业计划
[03:56.38]Short_term plans
[03:57.13]短期计划
[03:57.87]Long_term plans
[03:58.60]长期计划
[03:59.33]Specific plans
[03:59.96]具体计划
[04:00.59]Directional plans
[04:01.28]指导性计划
[04:01.97]Directional plans are preferred over specific plans when uncertainty9 is high and when the organization is in the formative and the decline stages of its life cycle.
[04:08.78]当环境的不确定性提高,以及当组织处于生命周期的形成阶段或衰退阶段时,指导性计划比具体计划更可取。
[04:15.58]Commitment concept means that plans should extend far enough to meet those commitments made today.
[04:19.37]许诺概念是指计划期限应该延伸到足够远,以便在此期限中能够实现当前的许诺。
[04:23.16]Planning for too long or for too short a period is inefficient10.
[04:25.65]计划对太长的期限和太短的期限都是无效的。
[04:28.15]Three contingency11 factors in planning include a manager's level in the organization,
[04:31.20]计划过程存在着三种权变因素,包括管理者所处的组织层次。
[04:34.26]the degree of environmental uncertainty,and the length of future commitments.
[04:37.09]环境的不确定性以及未来许诺的时间长度。
[04:39.93]Objectives are the foundation of planning.
[04:41.82]目标是计划的基础。
[04:43.72]Objectives are desired outcomes for individuals,groups or entire organizations.
[04:46.86]目标是个人、小组或整个组织希望的成果。
[04:50.01]Traditional objective setting means that objectives are set at the top and then broken down into subgoals for each level in an organization.
[04:55.43]传统的目标设定的方法是指目标同组织的最高管理者设定,然后分解成子目标落实到组织的各个层次上。
[05:00.85]The top imposes its standards on everyone below.
[05:03.23]最高管理者将目标强加于下属。
[05:05.61]Management by objectives(MBO)is a system in which specific performance objectives are jointly12 determined13 by subordinates and their superiors,
[05:11.69]目标管理是一套系统,在这个系统中,下级与他们的上司共同确定具体的绩效目标。
[05:17.78]progress toward objectives is periodically reviewed,and rewards are allocated14 on the basis of this progress.
[05:22.70]并且定期检查完成目标的进展情况,而奖励则是根据目标的完成情况来确定的。
[05:27.63]Strategic management process is an eight_step process that encompasses15 strategic planning,implementation and evaluation16.
[05:32.81]战备管理过程包含八个步骤,是一个制定战略计划,实施战略和评价战略的过程。
[05:38.00]In a dynamic and uncertain environment,strategic planning is important.
[05:40.75]在动态的和不确定的环境下,战略计划是重要的。
[05:43.51]because it can provide managers with a systematic17 and comprehensive means for analyzing18 the environment,
[05:48.23]这是因为它能使管理者以系统的和综合的方式分析环境,
[05:52.94]assessing their organization's strengths and weaknesses,
[05:55.12]评价组织的优势和劣势,
[05:57.30]and identifying opportunities for which they could develop and exploit a competitive advantage.
[06:00.65]以及发现组织有可能具有竞争优势的机会。
[06:03.99]The term SWOT analysis refers to analyzing the organization's internal strengths and weaknesses as well as external opportunities and threats in order to identify a niche19 that the organization can exploit.
[06:13.11]SWOT分析是指分析组织内部的优势和劣势以及外部的机会和威胁以便发现组织能够开发的细分市场。
[06:22.22]The BCG matrix identifies four business groups:stars,cash cows,question marks,and dogs.
[06:26.99]BCG矩阵区分出四种业务组合:吉星,现金牛,问号和瘦狗。
[06:31.76]At the business level,there are four adaptive strategies.
[06:33.80]在事业层存在四种适应战略。
[06:35.83]Defenders operate in stable environments and produce a limited set of products for a narrow market segment.
[06:41.01]防御者运作在稳定的环境中,为狭窄的细分市场生产有限的一组产品。
[06:46.18]Prospectors operate in a dynamic environment,innovate,and seek flexibility20.
[06:49.51]探索者运作在运态的环境中,追求创新和灵活性。
[06:52.84]Analyzers minimize risk and maximize profit opportunities by seeking both flexibility and stability.
[06:56.77]分析者同时寻求灵活性和稳定性,使风险最小化和利润机会最大化。
[07:00.70]Reactors are inconsistent and reluctant to commit themselves to any one specific situation.
[07:04.63]反应者不能在任何特定情况下做出前后一致的和果断的承诺。
[07:08.56]Management assesses its organization's competitive advantage by analyzing the forces that dictate21 the rules of competition within its industry,
[07:14.46]管理者通过分析产业中支配竞争规则的力量,
[07:20.35](barriers to entry,substitutes,bargaining power of buyers and suppliers,and current competitive rivalry),
[07:24.54](进入障碍、替代品、购买者和供应者的讨价能力、竞争者之间的竞争),
[07:28.73]and then selecting a strategy(cost leadership,differentiation,or focus)that best exploits its competitive advantage.
[07:33.62]然后选择最能发挥竞争优势的竞争战略(成本领先,差别化,专一化战略)。
[07:38.50]And then selecting a strategy(cost leadership,differentiation,or focus)that best exploits competitive advantage.
[07:43.14]选择最能发挥竞争优势的竞争战略(成本领先、差别化、专一战略)。
[07:47.77]corporate_level strategy
[07:48.91]公司层战略
[07:50.05]stability strategy
[07:50.88]稳定性战略
[07:51.72]growth strategy
[07:52.39]增长战略
[07:53.05]retrenchment strategy
[07:53.87]收缩战略
[07:54.70]combination strategy
[07:55.55]组合战略
[07:56.40]business_level strategy
[07:57.23]事业层战略
[07:58.07]adaptive strategy
[07:59.01]适应战略
[07:59.95]competitive strategy
[08:00.80]竞争战略
[08:01.65]cost_leadership strategy
[08:02.64]成本领先战略
[08:03.63]differentiation strategy
[08:04.66]专一化战略
[08:05.69]focus strategy
[08:06.45]专一化战略
[08:07.21]functional_level strategy
[08:08.08]职能层战略


点击收听单词发音收听单词发音  

1 accounting nzSzsY     
n.会计,会计学,借贷对照表
参考例句:
  • A job fell vacant in the accounting department.财会部出现了一个空缺。
  • There's an accounting error in this entry.这笔账目里有差错。
2 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
3 briefly 9Styo     
adv.简单地,简短地
参考例句:
  • I want to touch briefly on another aspect of the problem.我想简单地谈一下这个问题的另一方面。
  • He was kidnapped and briefly detained by a terrorist group.他被一个恐怖组织绑架并短暂拘禁。
4 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
5 automated fybzf9     
a.自动化的
参考例句:
  • The entire manufacturing process has been automated. 整个生产过程已自动化。
  • Automated Highway System (AHS) is recently regarded as one subsystem of Intelligent Transport System (ITS). 近年来自动公路系统(Automated Highway System,AHS),作为智能运输系统的子系统之一越来越受到重视。
6 hierarchy 7d7xN     
n.等级制度;统治集团,领导层
参考例句:
  • There is a rigid hierarchy of power in that country.那个国家有一套严密的权力等级制度。
  • She's high up in the management hierarchy.她在管理阶层中地位很高。
7 coordinate oohzt     
adj.同等的,协调的;n.同等者;vt.协作,协调
参考例句:
  • You must coordinate what you said with what you did.你必须使你的言行一致。
  • Maybe we can coordinate the relation of them.或许我们可以调和他们之间的关系。
8 coordinated 72452d15f78aec5878c1559a1fbb5383     
adj.协调的
参考例句:
  • The sound has to be coordinated with the picture. 声音必须和画面协调一致。
  • The numerous existing statutes are complicated and poorly coordinated. 目前繁多的法令既十分复杂又缺乏快调。 来自英汉非文学 - 环境法 - 环境法
9 uncertainty NlFwK     
n.易变,靠不住,不确知,不确定的事物
参考例句:
  • Her comments will add to the uncertainty of the situation.她的批评将会使局势更加不稳定。
  • After six weeks of uncertainty,the strain was beginning to take its toll.6个星期的忐忑不安后,压力开始产生影响了。
10 inefficient c76xm     
adj.效率低的,无效的
参考例句:
  • The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
  • Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。
11 contingency vaGyi     
n.意外事件,可能性
参考例句:
  • We should be prepared for any contingency.我们应该对任何应急情况有所准备。
  • A fire in our warehouse was a contingency that we had not expected.库房的一场大火是我们始料未及的。
12 jointly jp9zvS     
ad.联合地,共同地
参考例句:
  • Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
  • She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。
13 determined duszmP     
adj.坚定的;有决心的
参考例句:
  • I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
  • He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。
14 allocated 01868918c8cec5bc8773e98ae11a0f54     
adj. 分配的 动词allocate的过去式和过去分词
参考例句:
  • The Ford Foundation allocated millions of dollars for cancer research. 福特基金会拨款数百万美元用于癌症研究。
  • More funds will now be allocated to charitable organizations. 现在会拨更多的资金给慈善组织。
15 encompasses cba8673f835839b92e7b81ba5bccacfb     
v.围绕( encompass的第三人称单数 );包围;包含;包括
参考例句:
  • The job encompasses a wide range of responsibilities. 这项工作涉及的职责范围很广。
  • Its conservation law encompasses both its magnitude and its direction. 它的守恒定律包括大小和方向两方面。 来自辞典例句
16 evaluation onFxd     
n.估价,评价;赋值
参考例句:
  • I attempted an honest evaluation of my own life.我试图如实地评价我自己的一生。
  • The new scheme is still under evaluation.新方案还在评估阶段。
17 systematic SqMwo     
adj.有系统的,有计划的,有方法的
参考例句:
  • The way he works isn't very systematic.他的工作不是很有条理。
  • The teacher made a systematic work of teaching.这个教师进行系统的教学工作。
18 analyzing be408cc8d92ec310bb6260bc127c162b     
v.分析;分析( analyze的现在分词 );分解;解释;对…进行心理分析n.分析
参考例句:
  • Analyzing the date of some socialist countries presents even greater problem s. 分析某些社会主义国家的统计数据,暴露出的问题甚至更大。 来自辞典例句
  • He undoubtedly was not far off the mark in analyzing its predictions. 当然,他对其预测所作的分析倒也八九不离十。 来自辞典例句
19 niche XGjxH     
n.壁龛;合适的职务(环境、位置等)
参考例句:
  • Madeleine placed it carefully in the rocky niche. 玛德琳小心翼翼地把它放在岩石壁龛里。
  • The really talented among women would always make their own niche.妇女中真正有才能的人总是各得其所。
20 flexibility vjPxb     
n.柔韧性,弹性,(光的)折射性,灵活性
参考例句:
  • Her great strength lies in her flexibility.她的优势在于她灵活变通。
  • The flexibility of a man's muscles will lessen as he becomes old.人老了肌肉的柔韧性将降低。
21 dictate fvGxN     
v.口授;(使)听写;指令,指示,命令
参考例句:
  • It took him a long time to dictate this letter.口述这封信花了他很长时间。
  • What right have you to dictate to others?你有什么资格向别人发号施令?
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