国外媒体:澳大利亚取缔香烟商标

The colour olive green is the latest weapon in the ongoing¹ battle between the Australian government and big tobacco. Under aggressive new proposals, billed as the toughest in the world, every packet of cigarettes sold in Australia would be packaged in that colour after research showed that olive green was the most off-putting for smokers².

Logos and any form of distinct branding would be completely banned. Instead, the brand names would appear in a standard size and font, making them as bland³ and anonymous⁴ as possible. A greater area of the packaging would also be taken up with grotesque⁵ pictures of cancerous tumours⁶ and the health effects of tobacco.

Claiming a global first, the Australian government says it wants to remove any remaining glamour⁷ from cigarettes, but the big tobacco companies have questioned the legality of the legislation.

Worried about the possible worldwide knock-on effects of Australia introducing such stringent⁸ regulations, they've vowed⁹ to put up a fight - saying the new measures infringe¹⁰ international trademark¹¹ and intellectual property laws.

1 ongoing   

adj.进行中的，前进的

参考例句：

• The problem is ongoing.这个问题尚未解决。
• The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。

2 smokers   

吸烟者( smoker的名词复数 )

参考例句：

• Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
• Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。

3 bland   

adj.淡而无味的，温和的，无刺激性的

参考例句：

• He eats bland food because of his stomach trouble.他因胃病而吃清淡的食物。
• This soup is too bland for me.这汤我喝起来偏淡。

4 anonymous   

adj.无名的；匿名的；无特色的

参考例句：

• Sending anonymous letters is a cowardly act.寄匿名信是懦夫的行为。
• The author wishes to remain anonymous.作者希望姓名不公开。

5 grotesque   

adj.怪诞的，丑陋的；n.怪诞的图案，怪人（物）

参考例句：

• His face has a grotesque appearance.他的面部表情十分怪。
• Her account of the incident was a grotesque distortion of the truth.她对这件事的陈述是荒诞地歪曲了事实。

6 tumours   

肿瘤( tumour的名词复数 )

参考例句：

• Blood vessels develop abnormally in cancer tumours. 在癌肿瘤中血管出现不正常。
• This apparatus scans patients' brains for tumours. 这台仪器扫描检查病人的脑瘤。

7 glamour   

n.魔力，魅力；vt.迷住

参考例句：

• Foreign travel has lost its glamour for her.到国外旅行对她已失去吸引力了。
• The moonlight cast a glamour over the scene.月光给景色增添了魅力。

8 stringent   

adj.严厉的；令人信服的；银根紧的

参考例句：

• Financiers are calling for a relaxation of these stringent measures.金融家呼吁对这些严厉的措施予以放宽。
• Some of the conditions in the contract are too stringent.合同中有几项条件太苛刻。

9 vowed   

起誓，发誓（vow的过去式与过去分词形式）

参考例句：

• He vowed quite solemnly that he would carry out his promise. 他非常庄严地发誓要实现他的诺言。
• I vowed to do more of the cooking myself. 我发誓自己要多动手做饭。

10 infringe   

v.违反，触犯，侵害

参考例句：

• The jury ruled that he had infringed no rules.陪审团裁决他没有违反任何规定。
• He occasionally infringe the law by parking near a junction.他因偶尔将车停放在交叉口附近而违反规定。

11 trademark   

n.商标；特征；vt.注册的…商标

参考例句：

• The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
• The trademark of the pen was changed.这钢笔的商标改了。