《名人传记》之乔布斯亿万富豪嬉皮士92:唱片厂商开始感到恐慌

 　　Apple's ethos, defined by that Think Different slogan,

　　苹果“非同凡想”的企业精神

　　turned out to be a remarkably¹ valuable business philosophy.

　　是一种很有价值的经营理念

　　It had helped the company reinvent computing² and retailing³,

　　它帮助公司彻底改造了计算机行业和零售业

　　and next it would take Apple to yet another revolutionary endeavour.

　　并即将带领苹果走向另一个革命性的领域

　　Steve Jobs was one of those people who recognised that, in the digital age, content would be key.

　　史蒂夫·乔布斯注意到 在数字化时代 丰富的内容至关重要

　　The iPod was designed to be a way to synchronise⁴ your music

　　iPod的设计理念

　　from your computer to get it into your pocket.

　　是要把你电脑里的音乐放进你的口袋

　　It was after the success of the iPod that Apple said there's a market for us to sell music,

　　iPod取得成功后 苹果发现它可以在音乐市场也占有一席之地

　　but that was not the original plan.

　　但这不在原本的计划内

　　While Jobs needed music for the iPod,

　　当乔布斯需要为iPod创建音乐市场时

　　the music industry had a problem of its own.

　　唱片工业本身正面临着难题

　　The rise of file-sharing websites like Napster was threatening the way the industry made money.

　　Napster等文件共享网站的崛起 对这个行业产生了莫大的威胁

　　So you went from a world in which you had to go buy stuff in a store

　　在这个时代 人们已经不再需要花钱去店里买唱片了

　　to a world in which you had this cloud of music

　　网络上海量的共享资源

　　that was, in effect, an unlimited⁵ source of free music,

　　就是一个免费的无限量音乐库

　　which was a very threatening idea to the music industry.

　　这对唱片公司来说如同晴天霹雳

　　Faced with this crisis, the record industry had tried to close Napster down

　　面对这样的困境 唱片公司试图叫停Napster

　　and sue people who downloaded music for free.

　　并指控那些免费下载音乐的用户

　　They were alarmed by Apple's iPod.

　　但iPod却给他们带来了更大的危机感

　　The record labels were very unhappy with that and felt that,

　　唱片厂商开始感到恐慌

　　only because Napster was hard to use, could the music survive,

　　他们认为 由于Napster操作复杂 自己或许还能苟延残喘

　　and here was Apple coming out with a digital music product

　　但苹果推出的新数码产品简单易用

　　that was easy to use and was going to make it much more popular.

　　又成为了潮流所趋 是一个更大的威胁

1 remarkably   

ad.不同寻常地，相当地

参考例句：

• I thought she was remarkably restrained in the circumstances. 我认为她在那种情况下非常克制。
• He made a remarkably swift recovery. 他康复得相当快。

2 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

3 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

4 synchronise   

n.同步器；v.使同时发生；使同步

参考例句：

• As they fly, they synchronise their wing beats. 飞行时，它们翅膀的拍打是同步的。
• The apps will synchronise with your ipad and download the latest content automatically.这些程序会与你的ipad同步，并自动下载最新的内容。

5 unlimited   

adj.无限的，不受控制的，无条件的

参考例句：

• They flew over the unlimited reaches of the Arctic.他们飞过了茫茫无边的北极上空。
• There is no safety in unlimited technological hubris.在技术方面自以为是会很危险。