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SSS 2010-03-08

时间:2010-05-20 05:44来源:互联网 提供网友:mark@li   字体: [ ]
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So, they’re scanning your items at the grocery store, and when the last tomato gets bagged you’re stunned1 at the cost. How did you spend so much? Maybe those cherries were 12 bucks2 a pound. Or maybe you should have paid more attention to what you put in the wagon3. Then again, maybe not. Because a new study in the Journal of Marketing4 shows that the harder shoppers try to keep track of what they’re spending, the worse they actually do.

With the economy still in the dumps, sticking to a budget is key. And food’s a major expense. So a lot of shoppers try to keep a mental tally5 of what they toss into the cart as they go along. Scientists interviewed 300 shoppers, and found that more than half of them try to crunch6 the numbers without a calculator or even a pen and paper. The trouble is doing that math in your head is hard. As a result, they underestimate their total cost, and end up overspending.

One trick, the scientists say, is to count what’s in your cart and multiply by a guesstimate of the average cost of the items. So nine things at $2 a pop should give you change of a twenty. It’s not perfect, but it’ll also tell you whether you can get in the 12 items or less lane.
 


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1 stunned 735ec6d53723be15b1737edd89183ec2     
adj. 震惊的,惊讶的 动词stun的过去式和过去分词
参考例句:
  • The fall stunned me for a moment. 那一下摔得我昏迷了片刻。
  • The leaders of the Kopper Company were then stunned speechless. 科伯公司的领导们当时被惊得目瞪口呆。
2 bucks a391832ce78ebbcfc3ed483cc6d17634     
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃
参考例句:
  • They cost ten bucks. 这些值十元钱。
  • They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》
3 wagon XhUwP     
n.四轮马车,手推车,面包车;无盖运货列车
参考例句:
  • We have to fork the hay into the wagon.我们得把干草用叉子挑进马车里去。
  • The muddy road bemired the wagon.马车陷入了泥泞的道路。
4 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
5 tally Gg1yq     
n.计数器,记分,一致,测量;vt.计算,记录,使一致;vi.计算,记分,一致
参考例句:
  • Don't forget to keep a careful tally of what you spend.别忘了仔细记下你的开支账目。
  • The facts mentioned in the report tally to every detail.报告中所提到的事实都丝毫不差。
6 crunch uOgzM     
n.关键时刻;艰难局面;v.发出碎裂声
参考例句:
  • If it comes to the crunch they'll support us.关键时刻他们是会支持我们的。
  • People who crunch nuts at the movies can be very annoying.看电影时嘎吱作声地嚼干果的人会使人十分讨厌。
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