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SSS 2011-12-23

时间:2012-01-13 05:53来源:互联网 提供网友:gmeng   字体: [ ]
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 You've found that perfect pricey gift to your significant other. Now you decided1 to pick up a little something else, but wait! The second smaller gift can actually take away from the powerful impression from the gift No. 1. That's according to the analysis of the Journal of Consumer Research. The researchers call it the presenter's paradox2. The person presenting the gift thinks more is better, but the receiver unconsciously averages the two. So a cheaper addition makes the bigger gift seem surprisingly cheaper itself. The researchers evaluated 7 test situations. In one, the subjects were asked to assigned the value to a gift ipad, others were asked to value ipad plus a free mp3. Participants assigned a significantly higher value on just the ipad. This occurs in other facts of life. Participants in another trial were asked to rate the serenity3 of a littering punishment. They rated finds of 750 dollars as a more severe punishment than a find of the same 750 dollars plus 2 hours of community service. So to avoid the averaging effect, keep it simple with gifts. It's the thought that counts, the one thought.


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1 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
2 paradox pAxys     
n.似乎矛盾却正确的说法;自相矛盾的人(物)
参考例句:
  • The story contains many levels of paradox.这个故事存在多重悖论。
  • The paradox is that Japan does need serious education reform.矛盾的地方是日本确实需要教育改革。
3 serenity fEzzz     
n.宁静,沉着,晴朗
参考例句:
  • Her face,though sad,still evoked a feeling of serenity.她的脸色虽然悲伤,但仍使人感觉安详。
  • She escaped to the comparative serenity of the kitchen.她逃到相对安静的厨房里。
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