英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

SSS 2011-02-15

时间:2011-03-04 03:52来源:互联网 提供网友:yw7514   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

This is Scientific American’s 60-Second Science. I’m Steve Mirsky. Got a minute?

Remember the Seinfeld where George buys Jon Voight’s car? Or the one where Elaine bids on JFK’s golf clubs? Why would anyone spend money, often a lot of money, on a common object just because somebody famous once owned it? A study in the Journal of Consumer Research offers some insights.

In one experiment subjects rated how much they would like to own, say, a watch. Some were told it had belonged to a nobody, others heard it was once a celebrity1’s. Study participants rated the same objects as more desirable when they carried the alleged2 celebrity luster3.

Some buyers look at a celebrity’s former possession as an investment, because they know somebody else will pay even more for it eventually. But other purchasers of objects touched by a famous person are swayed by so-called contagion4: the implicit5 belief that the thing retains some essence or physical trace of the former owner.

In the Seinfeld episode, Elaine got JFK’s golf clubs for $20,000, twice as much as she had been given permission to bid. In an actual auction6 in 1996 JFK’s clubs went for more than a quarter of a million, which sounds crazy until you remember that you probably got the bag, too.

Thanks for the minute. For Scientific American’s 60-Second Science, I’m Steve Mirsky.


点击收听单词发音收听单词发音  

1 celebrity xcRyQ     
n.名人,名流;著名,名声,名望
参考例句:
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
2 alleged gzaz3i     
a.被指控的,嫌疑的
参考例句:
  • It was alleged that he had taken bribes while in office. 他被指称在任时收受贿赂。
  • alleged irregularities in the election campaign 被指称竞选运动中的不正当行为
3 luster n82z0     
n.光辉;光泽,光亮;荣誉
参考例句:
  • His great books have added luster to the university where he teaches.他的巨著给他任教的大学增了光。
  • Mercerization enhances dyeability and luster of cotton materials.丝光处理扩大棉纤维的染色能力,增加纤维的光泽。
4 contagion 9ZNyl     
n.(通过接触的疾病)传染;蔓延
参考例句:
  • A contagion of fear swept through the crowd.一种恐惧感在人群中迅速蔓延开。
  • The product contagion effect has numerous implications for marketing managers and retailers.产品传染效应对市场营销管理者和零售商都有很多的启示。
5 implicit lkhyn     
a.暗示的,含蓄的,不明晰的,绝对的
参考例句:
  • A soldier must give implicit obedience to his officers. 士兵必须绝对服从他的长官。
  • Her silence gave implicit consent. 她的沉默表示默许。
6 auction 3uVzy     
n.拍卖;拍卖会;vt.拍卖
参考例句:
  • They've put the contents of their house up for auction.他们把房子里的东西全都拿去拍卖了。
  • They bought a new minibus with the proceeds from the auction.他们用拍卖得来的钱买了一辆新面包车。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   sss  托福素材
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴