Google将触角伸向电台广告

Google is growing again by buying D-Marc, a company that connects advertisers with radio stations.

…a way for someday to find the right checking account call…

But why would the website known for Internet searcher do that?

Well, because there is money to be made, lots of money, in advertising¹.

about $16-billion’s worth of advertising dollars went into, local radio alone in 2005.

Bambi Francisco covers Google as a columnist² with Marketwatch. She explains Google has a huge base of over 150,000 advertisers. Their ads pop up on Google when a person searches for related content on the web. So let’s say a hardware store wants to branch out with local radio commercials but doesn’t know where and when to air them.

D-Marc, the company Google bought will take care of that for you, and deliver the audience that the advertiser wants.

Tom Merritt, the Executive Editor at CNET says it’s another sign Google, the largest search engine is vying³ to become the biggest media company around.

A logical , next step , is for them to snap up a company that does the same sort of thing for television and be able to fill, that ad, that need as well.

While Google grows, so do investors⁴ grows. Michael McDonald , the San Francisco surgeon bought 1,000 shares of its stock with 100 bucks⁵ a piece. He sold it when it doubled, made 100,000 dollars and took a much-needed vacation.

I actually did go Halloween skiing for a week afterwards. So I used it for my Halloween trip among other things.

He wishes he held on to it, it's up 467 dollars a share now. Investors have high expectations from a company that shows no signs of slowing down.

With Internet mania⁶ back in 1999, you know that, now it's Google mania in 2006.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 columnist   

n.专栏作家

参考例句：

• The host was interviewing a local columnist.节目主持人正在同一位当地的专栏作家交谈。
• She's a columnist for USA Today.她是《今日美国报》的专栏作家。

3 vying   

adj.竞争的；比赛的

参考例句：

• California is vying with other states to capture a piece of the growing communications market.为了在日渐扩大的通讯市场分得一杯羹，加利福尼亚正在和其他州展开竞争。
• Four rescue plans are vying to save the zoo.4个拯救动物园的方案正争得不可开交。

4 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

5 bucks   

n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃

参考例句：

• They cost ten bucks. 这些值十元钱。
• They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》

6 mania   

n.疯狂；躁狂症，狂热，癖好

参考例句：

• Football mania is sweeping the country.足球热正风靡全国。
• Collecting small items can easily become a mania.收藏零星物品往往容易变成一种癖好。