戴尔经营神话

Dell stock hit a three-year low last month. What did Michael Dell do? He spent more than $17,000,000 of his own money buying almost 3,000,000 shares. The stock rose and Dell made more than $2,000,000 on paper.

And you don't go from 22 years ago starting with, in a dorm room to a 56-billion-dollar company without, eh, you know, some challenges along the way. But I think I wouldn't trade our position for any company in our industry. I think our company is quite strong and we will continue to grow.

Dell's turnaround strategy includes cutting prices on computers (Okay, what is your name, sir?), and spending millions to improve customer service. It also ended an exclusive partnership¹ with Intel and for the first time will use AMD chips in select servers. Some customers believe AMD delivers a higher quality, more powerful product. These are not the only changes.

Their laser printer product line, particularly, is gonna go through a massive expansion over the course of the summer.

Dell plans to displace such products and others in two giant retail² stores opening in Texas and New York this year. Like its roughly 160 smaller kiosks, customers will be able to touch gadgets³ but can not physically⁴ leave with them, rather orders take place online or over the phone.

A Dell spokesman says the larger stores will allow customers to view its entire line of products rather than just to sample. Dell isn't banking⁵ on in-store purchases to refuel its growth, but it is possibly banking on international opportunities.

96% of people that we wanna sell our products to don't live in America , so, you know, we wanna sell our products to everyone. You know, we're gonna continue to grow, I think the company will, will, eh, has enormous opportunities, you know, we're in a 1. 4-trillion-dollar market. Ah, we have the leading position in our industry.

With this company on top, but fiercely fending⁶ off the competition, what advice does Dell offer to those looking to succeed and follow in his footsteps ?

Be willing to experiment and fail, you know that. . hehe~you know a lot of people going to business, and they are, they are looking to never make any mistakes, that's not the way to succeed. You have to be willing to try things, experiment, ask a lot of questions, don't be stuck on any one position and ah, you know, most importantly to, to, to listen and look for breakthroughs and, you know, ideas that, that haven't been, haven't been out there.

1 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

2 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

3 gadgets   

n.小机械，小器具（ gadget的名词复数 ）

参考例句：

• Certainly. The idea is not to have a house full of gadgets. 当然。设想是房屋不再充满小配件。 来自超越目标英语 第4册
• This meant more gadgets and more experiments. 这意味着要设计出更多的装置，做更多的实验。 来自英汉非文学 - 科学史

4 physically   

adj.物质上，体格上，身体上，按自然规律

参考例句：

• He was out of sorts physically,as well as disordered mentally.他浑身不舒服，心绪也很乱。
• Every time I think about it I feel physically sick.一想起那件事我就感到极恶心。

5 banking   

n.银行业，银行学，金融业

参考例句：

• John is launching his son on a career in banking.约翰打算让儿子在银行界谋一个新职位。
• He possesses an extensive knowledge of banking.他具有广博的银行业务知识。

6 fending   

v.独立生活，照料自己( fend的现在分词 )；挡开，避开

参考例句：

• He is always spending his time fending with the neighbors. 他总是与邻里们吵架。 来自互联网
• Fifth, it is to build safeguarding system and enhance the competence in fending off the risk. 五是建立政策保障体系，提高防范和抵御风险的能力。 来自互联网