"苹果" 掀起新一轮革命

On the day that seem more major media companies make news than any day in recent memory, the top is Apple and it shot across the bow of all computer makers¹ and DVD retailers². Of course they rolled out some new iPods too, that's a sign of the holiday shopping season. But it's the device you can't buy until next year that may very well reshape the distribution game from everyone, from Sony to Universal to Wal-Mart. Our Jim Goldman from San Francesco who, oh yes, score an, an exclusive with Steve Jobs today on the sight. Jim.

Indeed, Darren good evening to you. It's the hardware that's gonna generate a lot of discussion over the next several weeks and months. This is the latest Nano, completely redesigned, super light and super cool. But it's Apple's foray into the broader world of digital entertainment that is, well, generating all the buzz today. If an apple a day keeps the doctor away, then today's announcements are exactly what the doctor and Wall Street ordered.

The man in black injects a little color back into the Nano. Steve Jobs showing off the latest fruits from Apple's tree of thinner, lighter³, cheaper, more colorful Nano, Apple's best selling iPod and now featuring a library of new games from Electronic Arts (EA) and Namco. And they are gonna sell for four dollars and ninety-nine cents each.

And in this exclusive interview, (Nice to see you...) showcasing the latest, almost microscopic⁴ new shuffle⁵, 79 bucks⁶, 250 songs, new looks, dramatically more storage and all with significantly lower prices.

We built a clip that you can just clip on anywhere and use the clip on your clothing and go. Jobs says digital entertainment on the go and in your living room is Apple's future.

What about my, my big flat screen TV in my living room?

Apple unveiling a new device called iTV, a way consumers will be able to wirelessly⁷ stream downloaded music, TV shows, and now for the first time ever feature films directly to their TVs.

We think that's sort of the, the last of piece of the puzzle we're putting in place.

Analysts⁸ say the 299-dollar device is one of the Apple's most exciting technologies since the iPod and could spur its brand new movie download business featuring 75 films to start available today from all the major studios owned by Disney.

Now we are making movies available on this new service on this new platform, giving people basically more opportunities to buy movies, more places to watch those movies.
And the experts say this could mean big time new business, not just from all the new hardware, but from Apple's major push into all things digital entertainment.

Apple knows the consumers' appetite for technology, they're just inching the ball forward. Today is an important step in that direction. (Oh yeal,yeal)

And what's old is new again. That's Apple other Steve, Steve Wozniak on the Segway on hand to see the new toys from the company he co-founded firsthand.

Where is the world gonna go? Of all the directions there are, everyone can try digital things. Apple gets it so perfectly⁹ so often.

The kind of thing customers and investors¹⁰ are betting on.

And Steve Jobs is also making some news during that exclusive interview when I asked him about the stock options backdating scandal that currently plagues Apple computer, forcing the company to restate its earnings¹¹ going back to 2001. Everybody seemed to indicate that Apple was facing investigations¹³ from not only the Attorney General's Office, but the SEC. Jobs says the only investigation¹² underway in regards to that particular issue is Apple's own internal investigation. And that's the first time the company has disclosed that all these new iPods, save for (=except for)the Shuffle, will be available as of today. That new cool shuffle will be available in October just in time for the holiday shopping season. Very good news for Apple's shareholders¹⁴ and customers today from San Francisco. I'm Jim Goldman live in San Francisco. Darren, back to you.

All right, Jim, thank you very much.

1 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

2 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

3 lighter   

n.打火机，点火器；驳船；v.用驳船运送；light的比较级

参考例句：

• The portrait was touched up so as to make it lighter.这张画经过润色，色调明朗了一些。
• The lighter works off the car battery.引燃器利用汽车蓄电池打火。

4 microscopic   

adj.微小的，细微的，极小的，显微的

参考例句：

• It's impossible to read his microscopic handwriting.不可能看清他那极小的书写字迹。
• A plant's lungs are the microscopic pores in its leaves.植物的肺就是其叶片上微细的气孔。

5 shuffle   

n.拖著脚走，洗纸牌；v.拖曳，慢吞吞地走

参考例句：

• I wish you'd remember to shuffle before you deal.我希望在你发牌前记得洗牌。
• Don't shuffle your feet along.别拖着脚步走。

6 bucks   

n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃

参考例句：

• They cost ten bucks. 这些值十元钱。
• They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》

7 wirelessly   

不用电线的，用无线电波传送的

参考例句：

• I heard it on the wireless. 我是从无线电收音机里听到的。
• There are a lot of wireless links in a radio. 收音机里有许多无线电线路。

8 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

9 perfectly   

adv.完美地，无可非议地，彻底地

参考例句：

• The witnesses were each perfectly certain of what they said.证人们个个对自己所说的话十分肯定。
• Everything that we're doing is all perfectly above board.我们做的每件事情都是光明正大的。

10 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

11 earnings   

n.工资收人；利润，利益，所得

参考例句：

• That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
• Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。

12 investigation   

n.调查，调查研究

参考例句：

• In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
• He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。

13 investigations   

（正式的）调查( investigation的名词复数 )； 侦查； 科学研究； 学术研究

参考例句：

• His investigations were intensive and thorough but revealed nothing. 他进行了深入彻底的调查，但没有发现什么。
• He often sent them out to make investigations. 他常常派他们出去作调查。

14 shareholders   

n.股东( shareholder的名词复数 )

参考例句：

• The meeting was attended by 90% of shareholders. 90%的股东出席了会议。
• the company's fiduciary duty to its shareholders 公司对股东负有的受托责任