英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

新东方商务口语[51]:为产品选择恰当的广告媒体

时间:2010-03-04 05:43来源:互联网 提供网友:nibobohao   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

James: So what do you see as the most effective means of advertising1? TV,  radio,  or print?
你认为最有效的广告媒体是什么?电视,广播还是印刷品?

Steve: That all depends on what you mean by “effective”. Do you mean reach the widest audience, or cost the least, or what?
这取决于你说的“有效”的含义。你的意思是获得最大的观众群还是投入最少,还是其他的意思?

James: I mean what gives us the most bang for the buck2. Obviously TV will show our capabilities3 the best, but it is also expensive. I am concerned that if we use print media they can’t really see the quality. What do you think?
我的意思是什么途径我们所得的回报最多。显然,电视最能表现我们的实力,但很昂贵。我担心用印刷品,人们无法看见产品的质量。你认为呢?

Steve:  Well, first let’s both agree to ignore radio. Paul thinks we should use radio, as there is a large listening audience. But I say that in order to see the quality of our product, you really have to see it. Do you agree?
首先让我们都明确我们都排出广播。Paul 认为我们应该用广播,因为有很多听众。但我认为为了展示我们产品的质量,必须让人们看见它。你同意吗?

James: Agreed. So where do we go from here? TV  ?
是的。那我们要在哪做广告?电视上?

Steve: Actually, I think TV is good, but simply too expensive. Too much of our budget would be drained and not all that much sales revenue would be generated.
事实上,我认为电视很好,但是太昂贵了。我们的预算很快就会花光,而且不一定能带来好的销售量。

James:Ok,so do you have a better option? Like I said, print media won’t really show off our best digital features.
你有更好的主意吗?我说了,印刷产品不能展示产品最好的数码功能。

Steve: Ah, that’s where we disagree. I think we could reduce our print media focus to glossy4 magazines only. The cost would be lower than TV by far, but our features could still be seen.
这是我们两个意见不同的地方。我认为我们可以集中在印刷精美的高级杂志上作广告。投入比电视广告少的多,产品的特色还能被展现出来。

James: How many males 35 to 40 years old could we expect to reach?
预计能让多少35岁到40岁之间的男性消费者看到广告?

Steve: Surprisingly, our marketing5 surveys show about 53 million.
令人吃惊,市场调查表明有五千三百万。
 


点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 buck ESky8     
n.雄鹿,雄兔;v.马离地跳跃
参考例句:
  • The boy bent curiously to the skeleton of the buck.这个男孩好奇地弯下身去看鹿的骸骨。
  • The female deer attracts the buck with high-pitched sounds.雌鹿以尖声吸引雄鹿。
3 capabilities f7b11037f2050959293aafb493b7653c     
n.能力( capability的名词复数 );可能;容量;[复数]潜在能力
参考例句:
  • He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大,自视甚高。 来自辞典例句
  • Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为,标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
4 glossy nfvxx     
adj.平滑的;有光泽的
参考例句:
  • I like these glossy spots.我喜欢这些闪闪发光的花点。
  • She had glossy black hair.她长着乌黑发亮的头发。
5 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   广告媒体
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
相关文章
论坛新贴