英伦广角 2011-07-03 Google还是Facebook？

 Friends in the real world and online, these students at the University of West London use social networking sites to stay in touch wherever they are, and their virtual¹ world is dominated² by Facebook. More than 600 million users around the world, for many, it is their online identity. 

 

"It’s a change in me to use Facebook quite regularly for advertising³ purposes and helps keep in touch with students who are all mainly on Facebook."

 

"I post photographs, I swap⁴, I discuss with my friends, I like joining groups."

 

I don’t think people change them much in thousands of years.

 

The inexorable rise of Facebook is a threat to that other online giant---Google. It’s fresh attempt to break into social networking offers video conferencing and tie to privacy⁵ control allowing users to choose the information they share with different circles of friends, reinventing the brand could help it hang onto the advertisers it depends on. 

 

"We're seeing billions of dollars being invested social media activity by businesses. From a consumer point of view, I mean, you know, it’s a huge number of people who are engaged into different types of social networking, not just Facebook. They spend more and more time there, so your friends there, so these types of interests there, it's how things they shared and communicated. I think that because the consumers there with more and more money being invested into space."

 

So does Google Plus offering enough to entice⁶ the Facebook generation?

 

"The Google Plus---it looks like you can actually have more control of your account and your privacy and stuff, I think it’s better."

 

"Take quite a lot of time, quite a lotof effort between people to switch over, some people don’t like switching over. Unless somebody else got all your pictures, all your videos, and all your memories if you like and help you move it over."

 

"If you have been on Facebook for two years, the amount of photos, some people have got in the thousands, will enchant⁷ you put all those memories into one, into another space."

 

Google Plus is invitation only for now, but it is a serious challenger to Facebook, the fight for your friends just got interesting.

 

Thomas Moore, Sky News

1 virtual   

adj.实质上的，事实上的，实际上的

参考例句：

• This reply is a virtual acceptance of our offer.这一回答实质上是接受了我们的建议。
• At that time the East India Company was the virtual ruler of Bengal.那时东印度公司是孟加拉的实际统治者。

2 dominated   

受控的 -tive

参考例句：

• As a child he was dominated by his father. 他小时候由父亲主宰一切。
• His personality dominated over the other members of the committee. 他的人格影响委员会的其他成员。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 swap   

n.交换；vt.交换，用...作交易

参考例句：

• I will swap you my bicycle for your radio.我想拿我的自行车换你的收音机。
• This comic was a swap that I got from Nick.这本漫画书是我从尼克那里换来的。

5 privacy   

n.私人权利，个人自由，隐私权

参考例句：

• In such matters,privacy is impossible.在这类事情中，保密是不可能的。
• She wept in the privacy of her own room.她在自己房内暗暗落泪。

6 entice   

v.诱骗，引诱，怂恿

参考例句：

• Nothing will entice the children from television.没有任何东西能把孩子们从电视机前诱开。
• I don't see why the English should want to entice us away from our native land.我不明白，为什英国人要引诱我们离开自己的国土。

7 enchant   

vt.使陶醉，使入迷；使着魔，用妖术迷惑

参考例句：

• The spectacle of the aurora may appear to dazzle and enchant the observer's eyes.极光的壮丽景色的出现,会使观察者为之眩目和迷惑。
• Her paintings possess the power to enchant one if one is fortunate enough to see her work and hear her music.如果你有幸能欣赏她的作品，“聆听”她的音乐，她的作品将深深地迷住你。