英语大赢家 下册 200.Scene 10.Topic 4流行与时尚 Popularity and Fashion

 With the coming of prosperity and development of China, it is no wonder that levels of consumption have changed as well. People now have more disposable incomes and advertising¹ has emerged to tell them how to spend them. Pop elements are beginning to seep² into the mainstream³ culture, as young people look to fashion more and more to shape their purchases. The pop culture nowadays is full of beautiful women and handsome men dressed their best. Young women and men see them everywhere on TV or on billboards⁴ so that they seek to imitate them. They want to have a new personality, changed from that of their parents’ traditional lifestyles. Despite a desire for individuality, many seem to be following the crowd in whatever new style comes along. The expense of this lifestyle can be high, as fashion seems to change weekly. As old pop brands rapidly age, new ones are thought up to replace them. The media helps with the spread of information on fashion through reporting on celebrities⁵ and shows on fashion. The design of the advertising that is produced for these new fashions seems to pull us in and make us spend. Each day, we are told to become new people by the popular culture around us.

 

听看学

 

随着中国的不断繁荣和发展，消费水平发生变化也不足为奇。人们现在拥有更多可支配的收入，广告也引导人们该如何消费。随着年轻人越来越多地遵循时尚来指引他们的购买方向，流行因素开始渗入到主流文化之中。如今流行文化充斥着身着时尚的美女帅哥。年轻男女可以在电视和广告牌上看到他们，并试图模仿他们。他们想要拥有全新的个性，与他们父母传统的生活方式不同。尽管有着特立独行的欲望，但是许多人似乎都在新款上市之时跟随大多数人的脚步。因为时尚每个星期都在变化，因此这种生活方式的花费很高。但旧品牌过时时，新品牌就会代替它们的位置。媒体通过报道名人和时装秀来帮助传播时尚信息。专为这些新时尚所设计的广告似乎在牵引着我们，让我们消费。每天，我们身边的流行文化都会告诉我们要成为新人类。

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 seep   

v.渗出，渗漏；n.渗漏，小泉，水（油）坑

参考例句：

• My anger began to seep away.我的怒火开始消下去了。
• If meteoric water does not evaporate or run overland,it may seep directly into the ground.如果雨水不从陆地蒸发和流走的话，就可能直接渗入地下。

3 mainstream   

n.（思想或行为的）主流；adj.主流的

参考例句：

• Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
• Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。

4 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

5 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目