原汁原味商务英语播客 第33课:发起新广告运作

 　　Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

　　今天我们将要为中级水平的听众开播第一节商务英语播客。这将成为每个月的固定的新节目。大多数实际，我们都会涉及到和当今高级商务英语播客相似的话题，但是文章和词汇将简化以便更适合中级水平的听众。

　　The topic today is marketing¹ and, in particular, Reebok’s new advertising² campaign and slogan.

　　今天的话题是有关市场，尤其是Reebok的新广告运作和口号。

　　Key Vocabulary:

　　1. to launch – to release a new product

　　2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.

　　3. to motivate – to get people interested in something

　　4. take a swipe at something – take a hit at something or to make fun of something.

　　5. slogan – a short memorable³ phrase used to promote a product.

　　6. strategy – a plan or approach intended to achieve a major aim or goal.

　　7. compete – to try and win a game or to gain an advantage over somebody.

　　8. competitors – other companies that Reebok is competing against.

　　9. purportedly⁴ – to claim to do or say something.

　　10. ties to something – connections.

　　11. celebrity⁵ endorser⁶ – a famous person who publicly promotes a product.

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 memorable   

adj.值得回忆的，难忘的，特别的，显著的

参考例句：

• This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
• The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。

4 purportedly   

adv.据称

参考例句：

• This is purportedly the oldest tree in the world. 据称这是世界上最古老的一棵树。 来自互联网
• Mayor Oh Se-Hoon launched the campaign last year, purportedly to improve efficiency. 据悉，首尔市市长吴世勋于去年提出了这项旨在提高工作效率的计划。 来自互联网

5 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

6 endorser   

n.背书人，代言人

参考例句：

• Where the holder is an endorser,he has no right of recourse against the subsequent parties.持票人为背书人的，对其后手无追索权。
• The outcomes revealed that there is positive relationship between endorser's credibility and brand equity's dimensions.结论显示代言人的背景和品牌公平的面向有正面的关