原汁原味商务英语播客 第36课:打"无约电话"(中)

 　　This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling.

　　这节课是三节课中的第二部分，将学习有用的电话销售技巧：打无约电话。

　　You can always make yourself more persuasive¹ by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

　　通过问深思熟虑过的问题和真正倾听回答会让你的谈话更有说服力。双语在这部分，我们要学习下重要的销售技巧：策略上阐明并总结对方关注的内容，将两者融入到谈话中会让谈话更具说服力。

　　Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

　　上次我们说到，Steve刚刚介绍他们公司的服务并问Linda一个需求分析的问题，现在一起来听下她是如何阐明Linda的需求并继续谈话。

　　Go to the Listening Quiz page to check your answers to the questions:

　　1. What’s the main issue or problem that Linda sees with her current system?

　　2. What does Steve mean by a “one-stop” service?

　　3. What does Linda suggest instead of meeting with Steve?

1 persuasive   

adj.有说服力的，能说得使人相信的

参考例句：

• His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
• The evidence was not really persuasive enough.证据并不是太有说服力。