商务英语情景口语:分支机构

 　　M: What's the deal with the Asia area sales? Did you have a chance to look at any other reports that came in from the branch offices?

　　F: We got numbers back from our offices in Beijing, Hong Kong, Taipei, Singapore and Tokyo, we're waiting on Bangkok and Kuala Lumpur.

　　M: What do the preliminary figures tell you? Any kinds of trends going on for the branches in the Far East?

　　F: It's hard to say, because the branches are located in diversity different countries, cultural and social influences will definately play a part in the success of the product in the various markets.

　　M: For example?

　　F: For instance, some products that do very well in Tokyo branch are a flop¹ in Malaysia.We're talking about different people with different lifestyles and different needs. Each of the branches takes these types of things into consideration when they compile² their reports and their marketing³ plans.

　　亚洲地区的销售情况如何?你们有没有可能看到各部分的报告?

　　我们从北京,香港,台北,新加坡和东京部份得到了相关的数字.我们正在等曼谷和库拉鲁姆普尔方面的消息.

　　最初的销售数字说明什么情况?远东地区各部分的发展趋势如何?

　　很难说,因为各部分都建于不同的国家,当地的社会及文化影响定会先影响到各个市场中产品销售成功与否.

　　举个例子?

　　例如,有些产品在东京卖的很好,但在马来西亚就很失败.我们得承认不同的民族有着不同的生活方式和需求.每家分部在编写报告,做销售计划时都应该把这些因素考虑进去.

1 flop   

n.失败(者)，扑通一声；vi.笨重地行动，沉重地落下

参考例句：

• The fish gave a flop and landed back in the water.鱼扑通一声又跳回水里。
• The marketing campaign was a flop.The product didn't sell.市场宣传彻底失败，产品卖不出去。

2 compile   

vt.编辑，编制，搜集

参考例句：

• It takes years of hard work to compile a good dictionary.编辑一部好词典需要数年的艰苦工作。
• In order to compile the military history,he has read many materials.他为了编写军史而查阅了很多材料。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。