商务英语情景口语：达成销售目标

 　　A: So that concludes the introduction. Now let's move to the first part of my talk, which is about 2006 fiscal¹ year marketing² plan. So first, right off the bat, When looking at the marketing plan, tell me some of the goals that we had set this year to begin with....

　　B: We wanted to appeal to a younger set of consumers and also, in line with that goal, redo our image....

　　A: That's correct. If you remember, we also set a goal to double distribution³ in overseas markets. Now, when looking at the data to evaluate whether or not we made our goals, there are three things to consider. First, the original condition of the market, second, our marketing numbers from the previous year, and third, our final sales figures for this year. Now I want to describe for you the second and third parts. If you look at the overhead⁴, you'll see a graph⁵...The blue line represents our sales from the year 2005, the red line is the sales in 2006.... As you can see, our sales in 2005 were quite slow to start off with, but managed to make decent⁶ performance in the last part of the year. On the other hand, you can see this year's sales took off like a rocket.

　　参考译文：

　　介绍部分已经结束了.现在我们接下来看一下我要讲的第一部分内容,有关2006财政年度的销售计划.首先看一下销售计划,马上告诉我我们今年设定的最初几个目标是什么…

　　我们想吸引一批年轻的顾客,同时重塑符合这一目标的形象……

　　非常正确.不知你们是否记得,我们还设立了一个目标,即把海外市场的销售量增加一倍.现在看一下数据,估算一下我们是否已经达到了这些目标,有三个因素要考虑:第一是原来的市场情况,第二是我们从去年以来的销售数量,第三是我们今年最重的销售额.现在我想向大家介绍第二,第三部分的情况.抬头向上看,这里有一个图表…蓝色的线代表我们从2005年的销售额一开始很低,但在后半年却相当好.另一方面,你们也看到今年的销售额像火箭一样急速上升.

　　核心词汇词组：

　　Overhead: regular costs that you have when you are running a business or an organization, such as rent, electricity, wages, etc. 经费;营运费用;经常性开支

　　Fiscal year: a period of twelve months over which the accounts and taxes of a company or a person are calculated⁷ 财政年度;会计年度

　　the current fiscal year 本财政年度

　　(right) off the bat: immediately; without delay 立刻;毫不犹豫

　　In line with: 与...一致

　　Your plan is in line with my ideas. 你的计划符合我的想法.

　　Take off: of an idea, a product, etc. 观念、产品等 to become successful or popular very quickly or suddenly 突然大受欢迎;迅速流行

　　The new magazine has really taken off. 这份新杂志真是大受欢迎.

　　Her singing career took off after her TV appearance. 她在电视上亮相后歌唱事业迅速起飞.

1 fiscal   

adj.财政的，会计的，国库的，国库岁入的

参考例句：

• The increase of taxation is an important fiscal policy.增税是一项重要的财政政策。
• The government has two basic strategies of fiscal policy available.政府有两个可行的财政政策基本战略。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 distribution   

n.运送；分发，分配；分布，分布状态

参考例句：

• The conference discussed the fair distribution of income and wealth.会议讨论了公平分配收入和财富的问题。
• Unequal distribution of wealth may cause division in society.财富分配不均会引起社会分裂。

4 overhead   

adj.在头顶上的，悬空的；n.间接开支

参考例句：

• A number of birds are circling overhead.很多鸟在头顶上空盘旋。
• Many stars overhead are invisible to the naked eye.天上的许多星星是肉眼看不到的。

5 graph   

n.图表，图解，曲线图

参考例句：

• Such a graph is defined to be a contact network.我们把这样的图定义为一个接触网络。
• Our soundings are displayed in the form of a graph.我们的调查结果已用图表列出。

6 decent   

adj.象样的，不错的，体面的，正派的，恰当的

参考例句：

• We want to raise our children to be decent men and women.我们盼望把孩子们培养成优秀人才。
• There isn't even a decent table in this room.这屋里连张像样的桌子也没有。

7 calculated   

adj.蓄意的

参考例句：

• Cash income is calculated by subtracting total trading income from total receipts. 现金收入是从总收入中减去总贸易收入来计算的。
• I calculated that the trip would take two days. 我估计这段路程要走两天时间。