商务英语考试情景口语对话:削价竞争

 　　F： I Don‘t know how they do it！ Our competitors¹ have undercut us by 10% percent on the price of our latest model. There is no way will be able to

　　compete against that. We’re barely² breaking even with the present prices.

　　F： These price wars are disastrous³ for our bottom line. If they‘re charging 10% less than we are， we’ve got to find a way to lower⁴ our

　　price while keeping our profit.

　　M： Profits are alomst nonexistent now， we can‘t beat their price. How do they keep their price so low？

　　F： We can try to lower our cost of production then. We need a price that we can compete with， something comparable⁵ with the competition.

　　M： You really think we can make it？ I don’t have much faith in our ability to lower the price again. We‘re no match for them， the competition will beat

　　us hands down.

　　我真不知道他们是怎么搞的！我们的竞争对手的价格比我们最新一款的产品价格低10%.那样我们根本不可能与他们竞争。就目前的价位我们刚刚能维持不赢不亏。

　　这些价格战对我们底线的影响是灾难性的。如果他们比我们的要价低10%，那我们只能在维持利润的同事找到一种降低价格的办法。

　　现在利润几乎是谈不上了。..我们不能杀他们的价。他们怎么能把价格定的那么低？

　　那我们可以试着降低生产成本。我们需要一个有竞争力的价格，能够和对手相比的价格。

　　你真的认为我们能成功吗？ 我对我们再次降价的能力没有多少信心。我们绝不是他们的对手，他们不费吹灰之力就能打败我们。

　　undercut:to sell goods or services at a lower price than your competitors 削价竞争;以低于（竞争对手）的价格做生意

　　to undercut somebody’s prices 以低于对手的价格求售

　　We were able to undercut our European rivals⁶ by 5%. 我们能以低于我们的欧洲对手 5% 的价格出售.break even:to complete a piece of business， etc. without either losing money or making a profit 收支平衡;不赔不赚

　　The company just about broke even last year. 这家公司去年接近收支平衡。

　　hands down：轻而易举地，不费吹灰之力的;

　　My brother always beats me at basketball， hands down. 打篮球，我哥哥总是轻而易举就打败我。

　　They won the game hands down. 他们在比赛中轻而易举地获胜.

1 competitors   

竞争者( competitor的名词复数 )； 对手； 参赛者； 竞赛者

参考例句：

• We are now outselling all our competitors. 我们现在比所有竞争对手都卖得多。
• We are lagging far behind our European competitors in using new technology. 我们在使用新技术方面远远落后于我们的欧洲对手。

2 barely   

adv.仅仅，几乎没有，几乎不

参考例句：

• The male bird is barely distinguishable from the female.雄鸟和雌鸟几乎无法辨别。
• He took barely enough money to keep the children in bread.他赚很少的钱仅够孩子们勉强糊口。

3 disastrous   

adj.灾难性的，造成灾害的；极坏的，很糟的

参考例句：

• The heavy rainstorm caused a disastrous flood.暴雨成灾。
• Her investment had disastrous consequences.She lost everything she owned.她的投资结果很惨，血本无归。

4 lower   

adj.较低的；地位较低的，低等的；低年级的；下游的；vt.放下，降下，放低；减低

参考例句：

• Society is divided into upper,middle and lower classes.社会分为上层、中层和下层阶级。
• This price is his minimum;he refuses to lower it any further.这个价格是他开的最低价，他拒绝再作任何降价。

5 comparable   

adj.相似的，同类的，可比的，比得上的

参考例句：

• A fire is comparable with the sun,both give light and heat.火可以和太阳相比，两者都可以发光发热。
• No horse has a speed comparable to that of his.没有一匹马的速度能比得上他的马。

6 rivals   

竞争对手( rival的名词复数 )

参考例句：

• one of the President's chief rivals 总统的主要政敌之一
• She always managed to outsmart her political rivals. 她总有办法表现得比她的政敌智高一筹。