In the tech world, porn quietly leads the way

In the tech world, porn quietly leads the way

 It was just days after the release of the iPad -- Apple's slate¹ computer heralded² as a tool for gaming, book and magazine reading and Web consumption -- when the announcement arrived.

One of the world's biggest porn companies claimed it had created a way to stream its videos onto the device, skipping the Apple store and its restrictions³ on salacious content.

The announcement illustrates⁴ a widely acknowledged but seldom-spoken truth of the technology world: Whenever there's a new content platform, the adult-entertainment industry is one of the first to adopt it -- if they didn't help create it in the first place.

"It's not necessarily that the porn industry comes up with the ideas, but there's a huge difference in any technology between the idea and the successful application," said Jonathan Coopersmith, a professor at Texas A&M University who teaches the history of technology.

"They're kind of the shock troops, and one of the nice things for them is that they can claim, 'Hey, I'm advancing technology.' "

While the shadowy nature of the adult-entertainment industry makes exact figures hard to nail down, it's generally acknowledged that porn was the first product to make money on the Internet and still rakes in upward of $1 billion annually⁵ online.

[Although porn, like many industries, has felt the pinch of the last couple year's recession, leading Hustler's Larry Flynt and others to jokingly ask for a federal bailout].

From the printing press to instant cameras, from pay-per-view to VCRs, pornographers -- both professional and private -- have been among the quickest to jump on board with newly developed gadgets⁶.

The first public screening of a movie was in 1895. Less than two years later, Coopersmith notes, the first "adult" film was released.

"The classic example is the VCR," said Oliver Marc Hartwich, an economist⁷ and senior fellow with Centre for Independent Studies, a conservative Australian think tank. "When it was introduced, Hollywood was nervous because the big studios feared piracy⁸. They were even considering suing the VCR producers.

"Not so the adult industry. They saw it as a big new market and seized the opportunity."

On the internet, streaming video, credit-card verification sites, Web referral rings and video technology like Flash all can be traced back to innovations designed to share, and sell, adult content.

Experts attribute much of the success of AOL, the social networking forbearer of sites like Facebook and Twitter, to its private chat rooms -- and anyone who remembers scanning the user-created chats remembers the adults-only nature of many of them.

Websites that require memberships, encryption coding, speedier file-sharing technology -- all can trace their roots back to the adult industry.

These days, in addition to the race for the iPad screen, at least a couple of porn flicks⁹ are in production using burgeoning¹⁰ 3-D technology. While Hollywood has scored with a few blockbusters, 3-D tech for the television is still in its infancy¹¹ -- and porn, as always, is right there to capitalize.

"Just imagine that you'll be watching it as if you were sitting beside the bed," Hong Kong-based producer Stephen Shiu Jr. said of his movie, "3D Zen and Sex," which is set to begin filming this month with a budget of nearly $4 million. "There will be many close-ups. It will look as if the actresses are only a few centimeters from the audience."

For adult-entertainment companies, staying on the cutting edge of technology can be necessary to survive.

Ilan Bunimovitz is the CEO of Private Media Group, the company that announced the iPad porn offering, which uses cloud computing¹² to store a customer's videos.

In effect, he's saying it's like an iTunes for porn -- an online service that lets users buy and access a personal collection of adult videos via their iPads. Of course, the slate computer's browser¹³ can already be used to surf the internet for adult content.

He said his company, with its 25-member technology department, began working on ways to take advantage of theiPad the day it was announced in January. By the time Apple released the device in early April, the system was ready, he said.

"Every step of the way, when there's a new technology, we explore it," said Bunimovitz. "In the adult business, many times the traditional venues¹⁴ are not available to us, so we have to be innovative¹⁵ to get our content to the consumer.

"With adult content, you need to create your own solutions."

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Porn companies can capitalize on the latest technological¹⁶ advances because of their deep pockets and the relative certainty that their investments will be returned by customers willing to pony¹⁷ up for their product, experts say.

"People are willing to pay a premium¹⁸ for pornography," said Coopersmith, the Texas A&M professor. "You see this with movies, with VCRs -- which is when it first really became noticeable. DVDs, computer games, cable TV -- if you look at the price of those [adult] products, they're higher profit margins¹⁹ for the vendors²⁰."

That fact creates a conundrum²¹ for product developers. Often, any new product's pornographic potential remains²² a dirty little secret -- privately²³ discussed by the manufacturer but left unspoken in public.

One of Coopersmith's favorite examples is the early days of instant cameras. Manufacturers were fully²⁴ aware how many customers would use a camera that didn't require you to go to the local pharmacist to have your film developed, he said.

One of the earliest was Polaroid's provocatively²⁵ named camera, "The Swinger" -- ostensibly so-called because of a strap²⁶ that let it dangle²⁷ from the user's wrist.

In a television ad, a young man uses it to photograph a bevy²⁸ of gyrating, bikini-clad models before eventually picking one to walk off into the sunset -- with only the camera between them.

"One of the silent slogans of the porn-tech world is 'Don't ask. Don't tell. Do sell," Coopersmith said. "You don't want to be public, but you've got your own private corporate²⁹ plans."

"As for the future, Bunimovitz says he doesn't expect his industry to back away from the cutting edge of technology. He's currently intrigued³⁰ with the potential of artificial intelligence, which he said one day might simulate a live porn star who could "interact" with the user.

"There's always something new," he said. "At any point in time, we'll be working on new initiatives. Some of them will flop³¹ and some of them will be big -- but there's always something in the works."

1 slate   

n.板岩，石板，石片，石板色，候选人名单；adj.暗蓝灰色的，含板岩的；vt.用石板覆盖，痛打，提名，预订

参考例句：

• The nominating committee laid its slate before the board.提名委员会把候选人名单提交全体委员会讨论。
• What kind of job uses stained wood and slate? 什么工作会接触木头污浊和石板呢？

2 heralded   

v.预示( herald的过去式和过去分词 )；宣布（好或重要）

参考例句：

• The singing of the birds heralded in the day. 鸟鸣报晓。 来自《简明英汉词典》
• A fanfare of trumpets heralded the arrival of the King. 嘹亮的小号声宣告了国王驾到。 来自《简明英汉词典》

3 restrictions   

约束( restriction的名词复数 )； 管制； 制约因素； 带限制性的条件（或规则）

参考例句：

• I found the restrictions irksome. 我对那些限制感到很烦。
• a snaggle of restrictions 杂乱无章的种种限制

4 illustrates   

给…加插图( illustrate的第三人称单数 )； 说明； 表明； （用示例、图画等）说明

参考例句：

• This historical novel illustrates the breaking up of feudal society in microcosm. 这部历史小说是走向崩溃的封建社会的缩影。
• Alfred Adler, a famous doctor, had an experience which illustrates this. 阿尔弗莱德 - 阿德勒是一位著名的医生，他有过可以说明这点的经历。 来自中级百科部分

5 annually   

adv.一年一次，每年

参考例句：

• Many migratory birds visit this lake annually.许多候鸟每年到这个湖上作短期逗留。
• They celebrate their wedding anniversary annually.他们每年庆祝一番结婚纪念日。

6 gadgets   

n.小机械，小器具（ gadget的名词复数 ）

参考例句：

• Certainly. The idea is not to have a house full of gadgets. 当然。设想是房屋不再充满小配件。 来自超越目标英语 第4册
• This meant more gadgets and more experiments. 这意味着要设计出更多的装置，做更多的实验。 来自英汉非文学 - 科学史

7 economist   

n.经济学家，经济专家，节俭的人

参考例句：

• He cast a professional economist's eyes on the problem.他以经济学行家的眼光审视这个问题。
• He's an economist who thinks he knows all the answers.他是个经济学家，自以为什么都懂。

8 piracy   

n.海盗行为，剽窃，著作权侵害

参考例句：

• The government has already adopted effective measures against piracy.政府已采取有效措施惩治盗版行为。
• They made the place a notorious centre of piracy.他们把这地方变成了臭名昭著的海盗中心。

9 flicks   

（尤指用手指或手快速地）轻击( flick的第三人称单数 )； （用…）轻挥； （快速地）按开关； 向…笑了一下（或瞥了一眼等）

参考例句：

• 'I shall see it on the flicks, I suppose.' “电影上总归看得见。” 来自英汉文学
• Last night to the flicks. 昨晚看了场电影。 来自英汉文学

10 burgeoning   

adj.迅速成长的，迅速发展的v.发芽，抽枝( burgeon的现在分词 )；迅速发展；发（芽），抽（枝）

参考例句：

• Our company's business is burgeoning now. 我们公司的业务现在发展很迅速。 来自《简明英汉词典》
• These efforts were insufficient to contain the burgeoning crisis. 这些努力不足以抑制迅速扩散的危机。 来自辞典例句

11 infancy   

n.婴儿期；幼年期；初期

参考例句：

• He came to England in his infancy.他幼年时期来到英国。
• Their research is only in its infancy.他们的研究处于初级阶段。

12 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

13 browser   

n.浏览者

参考例句：

• View edits in a web browser.在浏览器中看编辑的效果。
• I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。

14 venues   

n.聚集地点( venue的名词复数 )；会场；（尤指）体育比赛场所；犯罪地点

参考例句：

• The band will be playing at 20 different venues on their UK tour. 这个乐队在英国巡回演出期间将在20个不同的地点演出。
• Farmers market corner, 800 meters long, 60 meters wide livestock trading venues. 农牧市场东北角，有长800米，宽60米的牲畜交易场地。 来自互联网

15 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

16 technological   

adj.技术的；工艺的

参考例句：

• A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
• Today,the pace of life is increasing with technological advancements.当今， 随着科技进步，生活节奏不断增快。

17 pony   

adj.小型的；n.小马

参考例句：

• His father gave him a pony as a Christmas present.他父亲给了他一匹小马驹作为圣诞礼物。
• They made him pony up the money he owed.他们逼他还债。

18 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。

19 margins   

边( margin的名词复数 )； 利润； 页边空白； 差数

参考例句：

• They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
• To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙，加左或者右的margins来定义链接。

20 vendors   

n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方

参考例句：

• The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。
• At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。 来自About Face 3交互设计精髓

21 conundrum   

n.谜语；难题

参考例句：

• Let me give you some history about a conundrum.让我给你们一些关于谜题的历史。
• Scientists had focused on two explanations to solve this conundrum.科学家已锁定两种解释来解开这个难题。

22 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

23 privately   

adv.以私人的身份，悄悄地，私下地

参考例句：

• Some ministers admit privately that unemployment could continue to rise.一些部长私下承认失业率可能继续升高。
• The man privately admits that his motive is profits.那人私下承认他的动机是为了牟利。

24 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

25 provocatively   

参考例句：

• Democracy or dictatorship, the golden ships still hung in the sky and shone provocatively. 民主也好，独裁也罢，那些金晃晃的飞船依然高悬天际，闪熠发光，向我们挑衅。 来自英汉非文学 - 科幻

26 strap   

n.皮带，带子；v.用带扣住，束牢；用绷带包扎

参考例句：

• She held onto a strap to steady herself.她抓住拉手吊带以便站稳。
• The nurse will strap up your wound.护士会绑扎你的伤口。

27 dangle   

v.(使)悬荡，(使)悬垂

参考例句：

• At Christmas,we dangle colored lights around the room.圣诞节时，我们在房间里挂上彩灯。
• He sits on the edge of the table and dangles his legs.他坐在桌子边上，摆动著双腿。

28 bevy   

n.一群

参考例句：

• A bevy of bathing beauties appeared on the beach.沙滩上出现了一群游泳的美女。
• Look,there comes a bevy of ladies.看，一群女人来了。

29 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

30 intrigued   

adj.好奇的，被迷住了的v.搞阴谋诡计(intrigue的过去式)；激起…的兴趣或好奇心；“intrigue”的过去式和过去分词

参考例句：

• You've really intrigued me—tell me more! 你说的真有意思—再给我讲一些吧！
• He was intrigued by her story. 他被她的故事迷住了。

31 flop   

n.失败(者)，扑通一声；vi.笨重地行动，沉重地落下

参考例句：

• The fish gave a flop and landed back in the water.鱼扑通一声又跳回水里。
• The marketing campaign was a flop.The product didn't sell.市场宣传彻底失败，产品卖不出去。