雅思写作素材：广告对社会的利与弊

 　　Arguments1. Advertisements provide the most direct comprehensive and detailed¹ information. We get to know about household goods from advertisements.

　　2. Advertising² itself is a business that has provided a great number of jobs.

　　3. With advertisements, people save a lot of time in shopping, looking for jobs, etc.

　　4. Daily life needs advertisements because the main function of advertising is to disseminate³ information on commodities, services, culture, employment, student enrolment and even marriage.

　　5. A cheerful, witty⁴ advertisement makes such a difference to a drab wall or a newspaper full of news of calamities⁵.

　　6. Without advertisements, newspapers, commercial radios and television companies could not survive.

　　7. You can find a job. rent an apartment, buy or sell a house, etc. by way of advertising.

　　8. Advertising is a process of artistic⁶ creation.

　　9. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.

　　10. Advertising helps stabilize⁷ industry and employment, improves quality, and, by competition, helps keep prices within bounds.

　　Counter-arguments1. Advertisements are imposed upon a captive audience: e.g. on television.

　　2. Advertisements on TV are a nuisance: they interrupt television programmes at a shocking frequency.

　　3. Consumers have to pay more for the goods owing to the advertising expenses: high prices are maintained by such artificial means.

　　4. Advertisements are simply misleading and cheating. They are filled with flowery phrases and empty promises.

　　5. Fake advertising cheats consumers and, in some serious cases, threatens gullible⁸ people's lives.

　　6. Advertisers are inconsiderate to the public. What they care about is making money.

　　7. Advertisements are not -based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.

　　8. Advertisements are an insidious⁹ form of brainwashing, using the same techniques, like slogans, catchphrases, etc.

　　9. Advertising is offensive: it appeals to baser instincts.

　　10. Advertising cheapens the quality of life: most ads are in poor taste.

1 detailed   

adj.详细的，详尽的，极注意细节的，完全的

参考例句：

• He had made a detailed study of the terrain.他对地形作了缜密的研究。
• A detailed list of our publications is available on request.我们的出版物有一份详细的目录备索。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 disseminate   

v.散布；传播

参考例句：

• We should disseminate science and promote the scientific spirit.普及科学知识，弘扬科学精神。
• We sincerely welcome all countries to disseminate their languages in China.我们真诚地欢迎世界各国来华推广本国语言。

4 witty   

adj.机智的，风趣的

参考例句：

• Her witty remarks added a little salt to the conversation.她的妙语使谈话增添了一些风趣。
• He scored a bull's-eye in their argument with that witty retort.在他们的辩论中他那一句机智的反驳击中了要害。

5 calamities   

n.灾祸，灾难( calamity的名词复数 )；不幸之事

参考例句：

• They will only triumph by persevering in their struggle against natural calamities. 他们只有坚持与自然灾害搏斗，才能取得胜利。 来自《现代汉英综合大词典》
• One moment's false security can bring a century of calamities. 图一时之苟安，贻百年之大患。 来自《现代汉英综合大词典》

6 artistic   

adj.艺术(家)的，美术(家)的；善于艺术创作的

参考例句：

• The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
• These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。

7 stabilize   

vt.（使）稳定，使稳固，使稳定平衡；vi.稳定

参考例句：

• They are eager to stabilize currencies.他们急于稳定货币。
• His blood pressure tended to stabilize.他的血压趋向稳定。

8 gullible   

adj.易受骗的；轻信的

参考例句：

• The swindlers had roped into a number of gullible persons.骗子们已使一些轻信的人上了当。
• The advertisement is aimed at gullible young women worried about their weight.这则广告专门针对担心自己肥胖而易受骗的年轻女士。

9 insidious   

adj.阴险的，隐匿的，暗中为害的，（疾病）不知不觉之间加剧

参考例句：

• That insidious man bad-mouthed me to almost everyone else.那个阴险的家伙几乎见人便说我的坏话。
• Organized crime has an insidious influence on all who come into contact with it.所有和集团犯罪有关的人都会不知不觉地受坏影响。