雅思写作范文：广告对人的影响

 　　Should widespread advertising¹ be strictly² limited in modern society?

　　Some people claim that widespread advertising in the modern society has a harmful effect on young people. Therefore, advertisements should be strictly limited on TV, radio, the internet and in public places.

　　To what extent do you agree or disagree with this statement?

　　Although advertising has existed for thousands of years and is certainly not a recent invention, it is only in our modern society that the great influence and importance of widespread advertising is full play. However, in my opinion, many advertisements are harmful to young people’s mental development and, therefore, should be banned in the mass media.

　　To begin with, various factors have given rise to the thriving of advertising industry, the most significant one being the proliferation of new products, services and technologies. In order to give their new inventions the utmost publicity³, many businesses choose to promote them by broadcasting attractive advertisements through mass media, such as television, radio and internet. In addition, the increasingly fierce competition in the commercial world has compelled a lot of companies to resort to exaggerated and even deceitful advertisements to gain an edge over their business rivals.

　　As many social critics have pointed⁴ out, the current trend in advertising exerts a corrupting⁵ influence on young people’s minds because there are always a lot of unwholesome and indecent contents in modern advertisements. For example, products such as wines, lingerie and cosmetics⁶ tend to use the female body and amorous⁷ scenes as the main attraction of their advertisements. What is even worse, a subculture of sexual suggestiveness and permissiveness seems to permeate⁸ the entire advertising industry. Young people, especially those adolescents, are often lured⁹ away from their studies and indulge themselves in erotic fantasiesTherefore, the authorities should take serious steps to counteract¹⁰ the negative effects of immoral¹¹ advertising. One effective approach is to establish and impose a strict censorship on all mass media, expunging¹² any sexual explicit¹³ and implicit¹⁴ pictures and words from the advertisements they tend to show. Also, rules and regulations should be laid down to ban advertisements from certain public places, discouraging its rampant¹⁵ omnipresence and creating a cleaner and healthier social environment. Furthermore, all local governments can increase the costs of all kinds of advertisements to be shown or published through mass media, thus reducing their currently enormous quantities.

　　In summary, the prevalence of advertising in our modern society and its inimical effects on the youth of today must be curbed¹⁶, otherwise public morality and traditional cultures and values and even the future of the world will be caught in a precarious¹⁷ situation.

　　本文由在线英语听力室整理编辑。

 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 strictly   

adv.严厉地，严格地；严密地

参考例句：

• His doctor is dieting him strictly.他的医生严格规定他的饮食。
• The guests were seated strictly in order of precedence.客人严格按照地位高低就座。

3 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

4 pointed   

adj.尖的，直截了当的

参考例句：

• He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
• She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。

5 corrupting   

（使）败坏( corrupt的现在分词 )； （使）腐化； 引起（计算机文件等的）错误； 破坏

参考例句：

• It would be corrupting discipline to leave him unpunished. 不惩治他会败坏风纪。
• It would be corrupting military discipline to leave him unpunished. 不惩治他会败坏军纪。

6 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

7 amorous   

adj.多情的；有关爱情的

参考例句：

• They exchanged amorous glances and clearly made known their passions.二人眉来眼去，以目传情。
• She gave him an amorous look.她脉脉含情的看他一眼。

8 permeate   

v.弥漫，遍布，散布；渗入，渗透

参考例句：

• Water will easily permeate a cotton dress.水很容易渗透棉布衣服。
• After a while it begins to permeate through your skin.过了一会，它会开始渗入你的皮肤。

9 lured   

吸引，引诱（lure的过去式与过去分词形式）

参考例句：

• The child was lured into a car but managed to escape. 那小孩被诱骗上了车，但又设法逃掉了。
• Lured by the lust of gold,the pioneers pushed onward. 开拓者在黄金的诱惑下，继续奋力向前。

10 counteract   

vt.对…起反作用，对抗，抵消

参考例句：

• The doctor gave him some medicine to counteract the effect of the poison.医生给他些药解毒。
• Our work calls for mutual support.We shouldn't counteract each other's efforts.工作要互相支持，不要互相拆台。

11 immoral   

adj.不道德的，淫荡的，荒淫的，有伤风化的

参考例句：

• She was questioned about his immoral conduct toward her.她被询问过有关他对她的不道德行为的情况。
• It is my belief that nuclear weapons are immoral.我相信使核武器是不邪恶的。

12 expunging   

v.擦掉( expunge的现在分词 )；除去；删去；消除

参考例句：

13 explicit   

adj.详述的，明确的；坦率的；显然的

参考例句：

• She was quite explicit about why she left.她对自己离去的原因直言不讳。
• He avoids the explicit answer to us.他避免给我们明确的回答。

14 implicit   

a.暗示的，含蓄的，不明晰的，绝对的

参考例句：

• A soldier must give implicit obedience to his officers. 士兵必须绝对服从他的长官。
• Her silence gave implicit consent. 她的沉默表示默许。

15 rampant   

adj.(植物)蔓生的；狂暴的，无约束的

参考例句：

• Sickness was rampant in the area.该地区疾病蔓延。
• You cannot allow children to rampant through the museum.你不能任由小孩子在博物馆里乱跑。

16 curbed   

v.限制，克制，抑制( curb的过去式和过去分词 )

参考例句：

• Advertising aimed at children should be curbed. 针对儿童的广告应受到限制。 来自辞典例句
• Inflation needs to be curbed in Russia. 俄罗斯需要抑制通货膨胀。 来自辞典例句

17 precarious   

adj.不安定的，靠不住的；根据不足的

参考例句：

• Our financial situation had become precarious.我们的财务状况已变得不稳定了。
• He earned a precarious living as an artist.作为一个艺术家，他过得是朝不保夕的生活。