苹果公司正式推出iPad mini

Apple has unveiled its latest product that seeks to carve out a niche² in a relatively³ new area - the mini tablet.

At the historic California Theater in San Jose, Apple VP of worldwide marketing⁴, Phil Schiller, unveiled the new tablet.

iPad Mini has a 7.9 inch screen. That’s 0.9 inches bigger than its chief rival, Google’s Nexus⁵ 7, which has been grabbing a bigger share of the tablet market.

Apple claims the area of the screen is 67% larger than the Nexus 7, while surfing the web in landscape mode.

Apple also touts⁶ the screen ratio being the same as the iPad 2, so developer’s apps work exactly the same - another shot at Android which is more fragmented.

The iPad mini is the width of a pencil and the weight of a paper pad. But perhaps the biggest shock is the price.

iPad mini’s base model, with 16 gigabytes, comes in at 329-dollars-far pricier than the 199 dollars for the Nexus 7 and Amazon’s Kindle⁷ Fire.

A big surprise was the arrival of the fourth generation of the "regular sized" iPad.

Lighter⁸ and faster with a new A6-X chip, this new iPad comes only about 7 months since the last iPad was launched.

CEO Tim Cook announced that Apple had sold 100 million iPad sales in just 2 years and that 91-percent of all web traffic for tablets is through the iPad.

Apple also refreshed its entire line of Mac Book Pro¹ laptops and introduced a new iMac all-one-desktop that’s 80perecent thinner than the previous version.

The late founder⁹ Steve Jobs had famously said that seven-inch tablets were too big to compete with a smartphone and too small to compete with an iPad.

The thinking here has obviously changed since his passing.

1 pro   

n.赞成，赞成的意见，赞成者

参考例句：

• The two debating teams argued the question pro and con.辩论的两组从赞成与反对两方面辩这一问题。
• Are you pro or con nuclear disarmament?你是赞成还是反对核裁军？

2 niche   

n.壁龛；合适的职务(环境、位置等)

参考例句：

• Madeleine placed it carefully in the rocky niche. 玛德琳小心翼翼地把它放在岩石壁龛里。
• The really talented among women would always make their own niche.妇女中真正有才能的人总是各得其所。

3 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 nexus   

n.联系；关系

参考例句：

• Shared ambition is the vital nexus between them.共同的志向是把他们联结在一起的重要纽带。
• Either way,the nexus between the consumer and consumer prices is important.无论那个方面，消费者与消费价格之间的关系是至关重要的。

6 touts   

n.招徕( tout的名词复数 )；（音乐会、体育比赛等的）卖高价票的人；侦查者；探听赛马的情报v.兜售( tout的第三人称单数 )；招揽；侦查；探听赛马情报

参考例句：

• Many vouchers are returned for cash, allowing touts and middle men to make a healthy margin. 许多月饼券都被兑换成现金，这让券贩子和中间商赚取了不蜚的利润。 来自互联网
• Spotting prey, the customary crowd of hustlers and touts swarmed around, jostling for my business. 照例有大群的拉客黄牛在寻觅猎物，他们争相过来抢我的生意。 来自互联网

7 kindle   

v.点燃，着火

参考例句：

• This wood is too wet to kindle.这木柴太湿点不着。
• A small spark was enough to kindle Lily's imagination.一星光花足以点燃莉丽的全部想象力。

8 lighter   

n.打火机，点火器；驳船；v.用驳船运送；light的比较级

参考例句：

• The portrait was touched up so as to make it lighter.这张画经过润色，色调明朗了一些。
• The lighter works off the car battery.引燃器利用汽车蓄电池打火。

9 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。