搜索服务管理规定出台 付费搜索须加显著标识

 China's Internet regulator released a regulation on search engines, ordering search providers to ensure objective, fair and authoritative¹ search results.

我国互联网监管机构近日发布一项针对搜索引擎的规定，要求搜索服务提供者确保客观、公正、权威的搜索结果。

Search providers must improve censorship and remove any illegal content, according to the regulation released by the Cyberspace² Administration of China.

根据国家互联网信息办公室发布的这一规定，搜索服务提供者必须健全审核制度、删除违法内容。

All paid-for search results must be labeled clearly and checks on advertisers should be improved, according to the regulation.

规定要求，须对所有付费搜索结果加注显著标识并加强对广告客户的查验。

搜索服务管理规定出台 付费搜索须加显著标识

Moreover, the practice of blocking negative content concerning advertisers has been banned.

此外，规定还禁止屏蔽有关广告客户的负面信息的行为。

The regulation came after an investigation³ into Baidu, which was criticized for influencing the treatment choice of a late cancer patient, Wei Zexi, by presenting misguiding medical information.

此前，百度被批提供误导性的医疗信息，影响了晚期癌症患者魏则西的治疗方法选择。这一规定在对百度进行调查后出台。

Wei, 22, died after undergoing a controversial cancer treatment at a Beijing hospital, which the Wei family found through Baidu search.

今年22岁的魏则西，在北京一所医院接受一项有争议的癌症治疗后死亡，而这正是魏则西的家人通过百度搜索到的。

Paid listing were not distinguishable from normal search results, which could mislead users, the administration said. It has been reported that some medical organizations, which paid for search results, were unqualified or had forged certificates.

该监管部门表示，正常的搜索结果和付费列表是没有区别的，这可能会误导用户。据报道，为搜索结果支付了金额的一些医疗机构，大多是无资格的或伪造了相关证件。

1 authoritative   

adj.有权威的，可相信的；命令式的；官方的

参考例句：

• David speaks in an authoritative tone.大卫以命令的口吻说话。
• Her smile was warm but authoritative.她的笑容很和蔼，同时又透着威严。

2 cyberspace   

n.虚拟信息空间，网络空间，计算机化世界

参考例句：

• She travels in cyberspace by sending messages to friends around the world.她利用电子空间给世界各地的朋友们发送信件。
• The teens spend more time in cyberspace than in the real world of friends and family.青少年花费在电脑上的时间比他们和真正的朋友及家人在一起的时间要多。

3 investigation   

n.调查，调查研究

参考例句：

• In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
• He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。