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(单词翻译:双击或拖选)
Unit 26 Media Coverage1…………………………………463
媒体报道
大众传媒已经成为现代生活不可或缺的一部分。但他们真的可信吗？他们能给我们提供的内容到底有多少是真实的和客观的？我们是否只能成为坐在屏幕前接受欺骗的无助的”目标观众”？
What do we expect from those stalwart(坚定的) people who report the news? A past generation of journalists prided itself on the image of the fearless objective reporter, whose slogan was, "Just the facts, Ma'am. " All editorializing was left to the editorials pages. Then the so-called "investigative journalist" was born. They blurred2 the distinction between reporting and editorializing. Investigative journalism3 seems to see its job as a mission to expose wrongdoing(不道德行为) and corruption4 in high places. Of course, on occasion(有时) these journalists do a good deed. And with the birth of the investigative journalist came the inevitable5 News Shows! They've blurred the distinction between news and entertainment, often seeming to cater6 to(迎合) the public's taste for scandal(丑闻) and gossip than for real news. Put them all together and they make up the Media.
The media holds vast potential for education as well as the broadening of individual viewpoints.Conversely, it often has a frightening power to manipulate the minds of the masses. This last fact is demonstrated by millions who have become media dependent. Yes it's true. Just as there are people who are alcohol-dependent.
Just look at the effect the media has on most people's political views. Elections are sometimes indirectly7 decided8 by what the media presents to the public. We often choose political leaders in campaigns conducted in large part in the news, whether it's in the form of newspapers or television.It's all the same. And the nastier the campaign, the more coverage it gets.
One main area that many people have allowed the media to shape their views on is race relations. Because of the TV images of places that few of the viewers have ever visited, and incidents that they didn't actually witness and are not truly well informed about, personal decisions are made.Our fears and doubts about racial bias9, rapists(强奸犯) and their victims, world hunger or what have you(等等), are aroused and fueled by a sensation-hungry media. It is also the media that either keeps us pumped up and excited about these issues or that lets our excitement dwindle10 and subside(减退).But where does it all start? Where does the finished product come from? Who is behind deciding what we all get to actually see in the end?
Whatever it is that we are seeing and reading about the issues mentioned above, and indeed countless11 others, all depends on the judgment12 of editors and network executives who are more or less self-appointed(自作主张的) judges of what is newsworthy and what is not. Do you know what it is that most often determines what goes on the front page of a newspaper and what is lost in its back pages? Marketing13. Marketing judgment is foremost in making these decisions. Secondly14 there's editorial judgment. "What is good for the public to hear on this issue?" That is the question that they ask themselves, and when they formulate15 an answer they believe to be pleasing enough, then they put it all together and present it.
I have noticed that whenever the media focuses sharply on candidates for the presidency((美)总统职务) or especially for the Supreme16 Court, more often than not we learn more about their pasts than their current standing(立场) on health insurance, abortion(堕胎), the death penalty or what have you(等等). The media tries to sensationalize their youthful experiments with cocaine(可卡因) or their talks behind closed doors, like these are truly important errors. In today's permissive(自由的) and often pervasive(有渗透力的) society, it would be an odd thing indeed if a candidate appeared who didn't have any fault, wouldn't it? Anyway, for many viewers, and especially our younger generations, the faces that come up on the media screens are more real and more interesting than those of their coworkers, neighbors and schoolmates.
Our judicial(司法的) system could use tuning17 up too in various areas. More and more in recent years it seems that contributory negligence(因受伤一方本身的粗心而造成的意外事故) is not a viable(可行的) factor in many lawsuits(诉讼). Take this one case in particular. It happened some years back, I disremember where I read it. A guy decided to perform a stupid stunt(绝技), so he strapped20 a refrigerator onto his back and ran. It was a truly idiotic21(白痴般的) thing to do. One of the straps22 broke, the guy fell down when the weight of the refrigerator shifted on his back. The refrigerator naturally fell on top of him. He got hurt, and he sued the manufacturer that made the broken strap19. Believe it or not, he won! Believe it or not, a judge actually awarded him a cool(整整的) million for his troubles. No wonder it is that everywhere you look there are tort lawyers(民事诉讼律师) advertising23 their services to sue people on your behalf.
What effect does that kind of idiotic suit have on small business? Many small companies can not afford to pay off a million dollar lawsuit18 and continue to thrive.
One more really curious thing. Nowadays it seems popular to try to get government grants.There is a book that tells one how to apply and get these grants for practically any reason. There once was supposedly a team of young scientists who applied24 for and actually received a $ 5 000 000 grant in order to do a study of the effects of bacteria on global warming. Is it true? I don't know. I wouldn't say it didn't happen.
Do we know our world well enough? Yes we know some of our world on a first hand basis but most of it we know through the media. Is that a sad thing or a good thing? I suppose it depends on whether or not the media does accurate reporting.
For instance, some people in a television audience may not know one single African American(非籍美洲人) personally, but he or she does know the media versions of some African Americans and their stereotypes(固定的形象) ：the up-to-date wise-cracking(说俏皮话的) tough LA(洛杉矶) street kid (who might be male or female), Bill Cosby (who is described as kindly25, forever smiling and self-depreciating), or Mike Tyson (described as the violent and self-destructive black male).Yes, the media magnates are undisputed experts at playing out with loving detail, the personal disasters, heroic rescues, and petty scandals that they know the viewers love. However, they take no responsibility whatsoever26 for providing true insights on credible27 issues like the politics of race, immigration, education, the national debt, mental health, or unemployment.
Now I ask you.
How does the media shape or distort our reality on a daily basis? Do they always skim the surface of our reality, soundly biting into it at given points and taking away the bits that allow us a chance for thinking about cause and effect? Are we always to be no more than helpless "target audiences" sitting around a television screen taking in the hype? Or can we do something to influence the steady stream of images and ideas that the media present to us?
注释:
journalist→★journey
reporter
slogan
editorial→★edit
distinction→★distinguish
journalism→★journey
corruption
gossip
viewpoint
conversely→★universe
manipulate
mass→★mass
demonstrate
dependent→★depend
election
campaign→★camp
allow→★allow
racial
bias
victim→★win/victory/triumph
arouse
sensation
judg(e)ment
editor→★edit
executive→★second
formulate→★form
focus
candidate
supreme→★super
health→★health
penalty
error
odd
tune28 up
strap
sue→★suit
thrive
bacterium29
global→★globe
basis ( pl. bases) →★base
accurate
audience
version→★universe
up-to-date→★date
female
violent
destructive
magnate
heroic→★hero
insight→★see
immigration→★migrate
debt
unemployment
distort→★tortoise
cause→★because
target
媒体报道
大众传媒已经成为现代生活不可或缺的一部分。但他们真的可信吗？他们能给我们提供的内容到底有多少是真实的和客观的？我们是否只能成为坐在屏幕前接受欺骗的无助的”目标观众”？
What do we expect from those stalwart(坚定的) people who report the news? A past generation of journalists prided itself on the image of the fearless objective reporter, whose slogan was, "Just the facts, Ma'am. " All editorializing was left to the editorials pages. Then the so-called "investigative journalist" was born. They blurred2 the distinction between reporting and editorializing. Investigative journalism3 seems to see its job as a mission to expose wrongdoing(不道德行为) and corruption4 in high places. Of course, on occasion(有时) these journalists do a good deed. And with the birth of the investigative journalist came the inevitable5 News Shows! They've blurred the distinction between news and entertainment, often seeming to cater6 to(迎合) the public's taste for scandal(丑闻) and gossip than for real news. Put them all together and they make up the Media.
The media holds vast potential for education as well as the broadening of individual viewpoints.Conversely, it often has a frightening power to manipulate the minds of the masses. This last fact is demonstrated by millions who have become media dependent. Yes it's true. Just as there are people who are alcohol-dependent.
Just look at the effect the media has on most people's political views. Elections are sometimes indirectly7 decided8 by what the media presents to the public. We often choose political leaders in campaigns conducted in large part in the news, whether it's in the form of newspapers or television.It's all the same. And the nastier the campaign, the more coverage it gets.
One main area that many people have allowed the media to shape their views on is race relations. Because of the TV images of places that few of the viewers have ever visited, and incidents that they didn't actually witness and are not truly well informed about, personal decisions are made.Our fears and doubts about racial bias9, rapists(强奸犯) and their victims, world hunger or what have you(等等), are aroused and fueled by a sensation-hungry media. It is also the media that either keeps us pumped up and excited about these issues or that lets our excitement dwindle10 and subside(减退).But where does it all start? Where does the finished product come from? Who is behind deciding what we all get to actually see in the end?
Whatever it is that we are seeing and reading about the issues mentioned above, and indeed countless11 others, all depends on the judgment12 of editors and network executives who are more or less self-appointed(自作主张的) judges of what is newsworthy and what is not. Do you know what it is that most often determines what goes on the front page of a newspaper and what is lost in its back pages? Marketing13. Marketing judgment is foremost in making these decisions. Secondly14 there's editorial judgment. "What is good for the public to hear on this issue?" That is the question that they ask themselves, and when they formulate15 an answer they believe to be pleasing enough, then they put it all together and present it.
I have noticed that whenever the media focuses sharply on candidates for the presidency((美)总统职务) or especially for the Supreme16 Court, more often than not we learn more about their pasts than their current standing(立场) on health insurance, abortion(堕胎), the death penalty or what have you(等等). The media tries to sensationalize their youthful experiments with cocaine(可卡因) or their talks behind closed doors, like these are truly important errors. In today's permissive(自由的) and often pervasive(有渗透力的) society, it would be an odd thing indeed if a candidate appeared who didn't have any fault, wouldn't it? Anyway, for many viewers, and especially our younger generations, the faces that come up on the media screens are more real and more interesting than those of their coworkers, neighbors and schoolmates.
Our judicial(司法的) system could use tuning17 up too in various areas. More and more in recent years it seems that contributory negligence(因受伤一方本身的粗心而造成的意外事故) is not a viable(可行的) factor in many lawsuits(诉讼). Take this one case in particular. It happened some years back, I disremember where I read it. A guy decided to perform a stupid stunt(绝技), so he strapped20 a refrigerator onto his back and ran. It was a truly idiotic21(白痴般的) thing to do. One of the straps22 broke, the guy fell down when the weight of the refrigerator shifted on his back. The refrigerator naturally fell on top of him. He got hurt, and he sued the manufacturer that made the broken strap19. Believe it or not, he won! Believe it or not, a judge actually awarded him a cool(整整的) million for his troubles. No wonder it is that everywhere you look there are tort lawyers(民事诉讼律师) advertising23 their services to sue people on your behalf.
What effect does that kind of idiotic suit have on small business? Many small companies can not afford to pay off a million dollar lawsuit18 and continue to thrive.
One more really curious thing. Nowadays it seems popular to try to get government grants.There is a book that tells one how to apply and get these grants for practically any reason. There once was supposedly a team of young scientists who applied24 for and actually received a $ 5 000 000 grant in order to do a study of the effects of bacteria on global warming. Is it true? I don't know. I wouldn't say it didn't happen.
Do we know our world well enough? Yes we know some of our world on a first hand basis but most of it we know through the media. Is that a sad thing or a good thing? I suppose it depends on whether or not the media does accurate reporting.
For instance, some people in a television audience may not know one single African American(非籍美洲人) personally, but he or she does know the media versions of some African Americans and their stereotypes(固定的形象) ：the up-to-date wise-cracking(说俏皮话的) tough LA(洛杉矶) street kid (who might be male or female), Bill Cosby (who is described as kindly25, forever smiling and self-depreciating), or Mike Tyson (described as the violent and self-destructive black male).Yes, the media magnates are undisputed experts at playing out with loving detail, the personal disasters, heroic rescues, and petty scandals that they know the viewers love. However, they take no responsibility whatsoever26 for providing true insights on credible27 issues like the politics of race, immigration, education, the national debt, mental health, or unemployment.
Now I ask you.
How does the media shape or distort our reality on a daily basis? Do they always skim the surface of our reality, soundly biting into it at given points and taking away the bits that allow us a chance for thinking about cause and effect? Are we always to be no more than helpless "target audiences" sitting around a television screen taking in the hype? Or can we do something to influence the steady stream of images and ideas that the media present to us?
注释:
journalist→★journey
reporter
slogan
editorial→★edit
distinction→★distinguish
journalism→★journey
corruption
gossip
viewpoint
conversely→★universe
manipulate
mass→★mass
demonstrate
dependent→★depend
election
campaign→★camp
allow→★allow
racial
bias
victim→★win/victory/triumph
arouse
sensation
judg(e)ment
editor→★edit
executive→★second
formulate→★form
focus
candidate
supreme→★super
health→★health
penalty
error
odd
tune28 up
strap
sue→★suit
thrive
bacterium29
global→★globe
basis ( pl. bases) →★base
accurate
audience
version→★universe
up-to-date→★date
female
violent
destructive
magnate
heroic→★hero
insight→★see
immigration→★migrate
debt
unemployment
distort→★tortoise
cause→★because
target
点击
收听单词发音
收听单词发音 |
1
coverage
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| n.报导，保险范围，保险额，范围，覆盖 | |
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2
blurred
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| v.（使）变模糊( blur的过去式和过去分词 )；（使）难以区分；模模糊糊；迷离 | |
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journalism
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| n.新闻工作，报业 | |
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4
corruption
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| n.腐败，堕落，贪污 | |
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5
inevitable
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| adj.不可避免的，必然发生的 | |
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6
cater
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| vi.(for/to)满足，迎合；(for)提供饮食及服务 | |
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7
indirectly
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| adv.间接地，不直接了当地 | |
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8
decided
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| adj.决定了的，坚决的；明显的，明确的 | |
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9
bias
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| n.偏见，偏心，偏袒；vt.使有偏见 | |
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10
dwindle
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| v.逐渐变小（或减少） | |
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11
countless
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| adj.无数的，多得不计其数的 | |
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12
judgment
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| n.审判；判断力，识别力，看法，意见 | |
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13
marketing
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| n.行销，在市场的买卖，买东西 | |
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14
secondly
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| adv.第二，其次 | |
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15
formulate
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| v.用公式表示；规划；设计；系统地阐述 | |
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16
supreme
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| adj.极度的，最重要的；至高的，最高的 | |
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17
tuning
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| n.调谐，调整，调音v.调音( tune的现在分词 )；调整；（给收音机、电视等）调谐；使协调 | |
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18
lawsuit
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| n.诉讼，控诉 | |
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19
strap
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| n.皮带，带子；v.用带扣住，束牢；用绷带包扎 | |
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20
strapped
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| adj.用皮带捆住的，用皮带装饰的；身无分文的；缺钱；手头紧v.用皮带捆扎(strap的过去式和过去分词)；用皮带抽打；包扎；给…打绷带 | |
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21
idiotic
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| adj.白痴的 | |
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22
straps
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| n.带子( strap的名词复数 )；挎带；肩带；背带v.用皮带捆扎( strap的第三人称单数 )；用皮带抽打；包扎；给…打绷带 | |
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23
advertising
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| n.广告业；广告活动 a.广告的；广告业务的 | |
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24
applied
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| adj.应用的；v.应用，适用 | |
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25
kindly
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| adj.和蔼的，温和的，爽快的；adv.温和地，亲切地 | |
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26
whatsoever
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| adv.（用于否定句中以加强语气）任何；pron.无论什么 | |
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27
credible
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| adj.可信任的，可靠的 | |
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28
tune
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| n.调子；和谐，协调；v.调音，调节，调整 | |
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29
bacterium
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| n.(pl.)bacteria 细菌 | |
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